Alex Hormozi: Why He's Trying To Make More Money & How He's Doing It

**Alex Hormozi** (0:00)
Everybody here, we can all consume whatever we want. So we can fly on whatever planes we want. You can fly private, you can stay in the nicest hotels, get the nicest AirBeebies, go out to dinner every single night of the week at the five-star restaurant, at the Michelin star, and you can do that for the rest of your life. But I can't buy that skyscraper right there, and I can't buy this huge company.
And so what happens is the things that you want to buy change, and so you create a new deficit for the amount of wealth that you want. Again, this is just assuming you like the game. And so I like the game, so I just want to keep playing it.

**Shaan Puri** (0:41)
Where should we...

**Alex Hormozi** (0:41)
Where should we start?

**Shaan Puri** (0:42)
Because you do a lot of these interviews.
What's the fun version of this for you? Because I feel like if somebody actually wants to know an answer to something, it's been published. You got a book, you got a Twitter, you got a thousand YouTube videos. If you're motivated, you can go find the answer. I tweeted out, yo, Alex is coming on the pod today. What would you like to know? They're like, I'd like to know his thoughts on offers. Making a true offer. That's literally his book. I think the book is like free or 99 cents.
That's just a lazy question at this point.
But I know whenever I do interviews, there's some version of the conversations that are more fun. Or I'm like, yeah, when we talk about that stuff, it's more interesting to me. That lights me up in a different way. What is that for you?

**Alex Hormozi** (1:21)
Well, I'll say there's two things that I've been probably focused a lot on. One is, obviously, acquisition.com. And so like what we're doing and kind of clarifying the mission between, well, all the stuff that we're actually doing every day. And then the other side of it is just that the Leeds book is coming out soon. And so it's tough because I'm sure you guys have had stuff that you've worked on. And it's like been on its way coming out.
And all of your energy is going into writing it or building it or recording stuff about it. And then you can't talk about it because I don't want to, I don't want to talk about it all the time until it's like ready to go off.
And so the six weeks beforehand is when it's like, we have all this pre-recorded stuff. I've got like full courses, like I've got all this shit that's going to drop when the next book comes out. But I haven't talked about anything Leeds related for like two years because I've been working on it for two years for the next launch. So those are the two things that are like top of mind for me. Like what we're doing on the Mozi Media side and acquisition.com and then the lead stuff.

**Shaan Puri** (2:26)
What's the split between those two? So you got media, you got acquisitions.com.
Give me the time split. So on a given month, what percent, if there's a pie chart, what do you spend it on the content versus acquisitions? And then also on the money side, like are you making more off the media or are you making more off acquisitions? What's the relative difference between the two?

**Alex Hormozi** (2:50)
Yeah, we lose money on media.
So no, we don't make money. I think between like AdSense and if you consider book sales a part of that, but I give the book away for 99 cents. Actually, Amazon updated it because we re-uploaded it with some fix-its and they wouldn't let us go below one night, which now makes all the times I said 99 cents, like people were like, he's trying to get us. It sucks. Anyways. But no, I think the book does, the book does about a million bucks a year in profit in terms of like what it makes.
And then AdSense is probably like 500 grand a year. So it's like one and a half million and that barely covers the media team.

**Sam Parr** (3:31)
How big is the team right now?

**Alex Hormozi** (3:33)
We've got 10 and then we've got vendors.

**Sam Parr** (3:36)
Are you enjoying it?

**Alex Hormozi** (3:38)
Yeah, I dig it. It's fun. Right now, I report once, to answer your question, Shaan, about time split.
We do one recording day every 14 days. That's like the direct-to-camera stuff. And then if I do a podcast, like I got one of my guys here, Trevor, who's reporting our side of it so that they can clip this stuff later. So are you any out of box plus one dedicated day twice a month?