5 Conversations that broke our frames this week

**Shaan Puri** (0:00)
Not gonna lie, haven't heard a word since you said leverage to the tits. I've just been waiting for us to talk about that.

**Sam Parr** (0:04)
Can we take a quick break? It was like, you know, today I'm gonna wear a turtleneck, and I might try to say leverage to the tits. Like, you know, it's like getting a new haircut. You know?

**Shaan Puri** (0:18)
Blowing affirmations.

**Sam Parr** (0:19)
Yeah.

**Shaan Puri** (0:19)
I can pull this off.

**Sam Parr** (0:22)
Leverage to the tits is my version of having bangs. You know what I mean?

**Shaan Puri** (0:37)
Sam, it's just me and you. No guests. This is nice. It's like a date night for us. The kids are out of the house.

**Sam Parr** (0:44)
Well, let's debrief. I have done a few things. Do you want to go, like, back and forth of the interesting people that we hung out with? I have got, like, two or three. How many do you have?

**Shaan Puri** (0:54)
Yeah, I have got three or four, but I have a theme with mine. I don't know if yours would fit this, but the theme with mine is all people who are contrarians in some way. And what I mean by that is not like contrarian, like, you know, it's like an annoying kind of contrarian.

**Sam Parr** (1:07)
Not like, like if you call yourself a contrarian, it's like you're not contrarian, right?

**Shaan Puri** (1:12)
Correct. Exactly. They wouldn't say this about themselves. I would say it about them, which is what makes it kosher. The way I would say it is they're all independent thinkers, meaning when I hear the stories of what they're doing, I don't even want to ask about the thing. It's like, how did you even think of doing that thing? You know what I mean? It's like, all right, before you tell me all the details, how did you even get into that situation? Why were you even looking there? Why were you even deciding to do that? Okay.

**Sam Parr** (1:35)
I can fit within that framework.

**Shaan Puri** (1:38)
Okay.

**Sam Parr** (1:38)
Yeah.

**Shaan Puri** (1:38)
I'll go first. So I hosted this dinner in San Francisco and invited maybe, I don't know, 15, 20 people to this thing. You did? Yeah. Yeah, exactly. I know, you boys growing up, friends and hosting things.

**Sam Parr** (1:51)
In the city, you drove to the city and did this.

**Shaan Puri** (1:53)
I drove to the city, yes. This is a true fact. And so we go there and there's a guy there who, I'm friends with, his name is Justin, Justin Caldbeck. And Justin is a tremendous investor. He was an investor early on in Grubhub, Snapchat, Stitch Fix, like boom, just a bunch of companies that have done really well. So let me tell you this story. So I was talking to him about some of his big win investments. So I'll tell you a quick one. So there was a Grubhub one. I was like, how'd you get into Grubhub? He's like, oh, Grubhub was a, he's like, it was a funny story. Like they were doing well, but nobody knew them. And I don't think they had raised much money yet. And I tried to get a hold, I cold emailed him. I cold called them. I called the office, couldn't get ahold of them. So he's like, so I just flew to Chicago. I just hung out in the lobby until I bumped into the guys. And I was like, hey guys, I'm just really a believer in this thing. Sorry to bother you, but I just really believe in this thing. Ends up doing that deal.

**Sam Parr** (2:46)
A classic meet cute.

**Shaan Puri** (2:49)
So I was like, how'd the Snapchat one happen? And he told this great story. He goes, I met Evan and he's like, I will just never forget meeting Evan. He's like, I walked out of that meeting being like, this guy, he's one of them. He's like, one of the people that's gonna build this like legendary company. He's at the time, I think he was still a student at Stanford, a student college. And I go, was Snapchat taking off? Was it like a rocket ship? He goes, no, no, it was like really small. He's like, it had maybe like 100, 150,000 users, wasn't growing fast. And everybody on the outside viewed it as this, like this silly little thing. It was like this toy. It's like, oh, is it just use, it's disappearing photos, must be for inappropriate pictures, or it's just a stupid college thing. And he's like, so I was like, so how did you invest? And he tells a story. So he's like, you know, first, I met Evan, I heard him out. And he, he shared the story that he's like, Snapchat, people think it's about photos. And when they hear photos, they think about Facebook and Instagram. It's like permanent public photos that are for your memories. And he's like, but actually we use photos for communication. It's like back and forth. And so Justin goes, hmm, so it's like messaging. He's like, yeah, it's messaging. He goes, okay. And so he goes home and he does some research. He goes, I think everybody's been comparing this to Instagram and Facebook. And because of that, the metrics don't look as good. But if you compare this to iMessage, I wonder what this looks like or WhatsApp. So he hustles and he gets in touch with somebody at Apple. And he's like, hey, I just have a good question for you. If somebody sends an iMessage, how many, what percentage of them send an iMessage every day for the next seven days? And they run the query for him. Yeah, like if you use iMessage, you're gonna use it every day. That's just how you use messaging apps. He asks somebody at WhatsApp, same question. He asks somebody, then he gets in touch with somebody from Instagram. And he's like, hey, for Instagram, if you post a photo, what are the odds you post a photo the next seven days?