3 Patterns for Great Business Ideas with Jack Abraham, Founder, Managing Partner & CEO at Atomic

**Sam Parr** (0:00)
All right, there's this amazing book called Getting Everything You Can Out of All You've Got. I read it a few years ago and it changed my life.
And the reason I loved it was because it basically talks about how to get and make more money using things that you already have.
Coincidentally, today's podcast is brought to you by Business Made Simple. It's a podcast by Donald Miller, who I'm gonna tell you about in a second, but he has this amazing episode that's all related to this book and the things that I learned in this book. It's called How to Make Money with What You Already Have. It's an incredible episode. Talks about all the stuff that I learned in this book. The host is Donald Miller. I didn't know who Donald Miller was up until recently, but over the last 12 months, this is totally by coincidence. It was all separate people. They said, you have to check out Donald Miller. He's amazing. So I'm happy that he's part of HubSpot's Podcast Network. You can check it out, Business Made Simple Podcast. It's where he coaches you on how to build your business like an airplane, where the cockpit is your leadership, the body is your overhead, the right engine is your marketing, the left engine is your sales.
You have to check it out. This guy's amazing. It's called Business Made Simple with Donald Miller.

**Jack Abraham** (1:02)
That there could be an hour that comes in your life that is worth more than the cumulative sum of everything else you've spent all of the time, all of the effort, all of the energy that you've spent doing everything else.

**Sam Parr** (1:26)
This is like a hit podcast, like we're growing, we're doing good. And yet, Shaan, your microphone is the most like hood rat thing I've seen. What is that? Is it like balanced in there?

**Shaan Puri** (1:37)
Yeah, so there's like, you know, there's some way that this is supposed to sit, and then there's the way it actually sits.
And, you know, don't mess with success. It's our good luck charm.

**Sam Parr** (1:46)
So, Jack, we're recording now. I think you, someone, I don't know how much you looked into it, but someone sent your team a little update on, or a little description on what we do.
And it looks like you sent an agenda. This looks awesome. So, I have a feeling you know what's up a little bit. Is that right?

**Jack Abraham** (2:05)
Yeah, I listened to a few of your guys' podcasts. I think it's great, great content. Shaan and I kind of go way back.
We used to know each other back in San Francisco in the early days when tech was getting going there.

**Shaan Puri** (2:16)
And yeah, really.

**Jack Abraham** (2:18)
Yeah, when tech was in San Francisco. And excited to be on. Thanks for having me.

**Sam Parr** (2:22)
How did you guys know each other?

**Shaan Puri** (2:24)
I was going to ask you this. I didn't know how much you remember. I remember pretty vividly. I was at this time, I was running Monkey Inferno, which was an idea lab or sort of a startup studio.
And I don't know how we got connected, but Jack came by the office and I remember sitting in this conference room and he was thinking about launching his own, you know, it's sort of like personal incubator, idea factory, whatever you want to call these things. What do you call it, Jack, by the way? You call it a startup studio?

**Jack Abraham** (2:50)
We go with startup studio, just given that the industry seems to have gone with that.

**Shaan Puri** (2:53)
And I remember before the meeting, I like kind of Googled, I was like, okay, who's this guy? And then I saw, oh wow, this guy's like done all this stuff. He had, he built Milo, he sold it to eBay.
And this was like, you know, not his first rodeo.
And in the meeting, I just remember you had like really good questions. You had like, because a lot of people like this idea of a startup studio. It sounds really fun. You get to sit around all day, just think of ideas and build them. And like, if something hits, you know, hooray.
And, but you had actually like done a lot of thought, put a lot of thought into it. And so you asked a bunch of questions. And I remember thinking, hey, I've been doing this for a few years. I could share a bunch of insights. I remember everything that I had told you. I was like, hey, here's a common trap. Avoid it, go this way. You were like, yeah, that's why we're doing it this way. You had already, you were sort of two steps ahead. I remember. And I remember walking away being like, okay, I think this is one of the few startup studios that might actually work. And I think it has done so. I think it's one of the few startup studios that has actually worked. You guys had HIMMS come out of it, which is like a breakout success public company.