#188 - What It's Like to Be Rich, How to Respond to Growth Plateaus, & the New Neighborhood 7/11

**Sam Parr** (0:00)
All right, there's this amazing book called Getting Everything You Can Out Of All You've Got. I read it a few years ago and it changed my life.
And the reason I loved it was because it basically talks about how to get and make more money using things that you already have.
Coincidentally, today's podcast is brought to you by Business Made Simple. It's a podcast by Donald Miller, who I'm gonna tell you about in a second, but he has this amazing episode that's all related to this book and the things that I learned in this book. It's called How To Make Money With What You Already Have. It's an incredible episode. Talks about all the stuff that I learned in this book. The host is Donald Miller. I didn't know who Donald Miller was up until recently, but over the last 12 months, this is totally by coincidence. It was all separate people. They said you have to check out Donald Miller. He's amazing. So I'm happy that he's part of HubSpot's Podcast Network. You can check it out, Business Made Simple Podcast. It's where he coaches you on how to build your business like an airplane, where the cockpit is your leadership, the body is your overhead, the right engine is your marketing, the left engine is your sales.
You have to check it out. This guy's amazing. It's called Business Made Simple with Donald Miller.

**Shaan Puri** (1:02)
It's really effing hard to start a two-sided marketplace. And when you do, the prize is a billion dollars in your pocket.
I was thinking about the beginning of these because if you watch like Joe Rogan, Joe just sort of rolls into the conversation, it's actually starts like mid-sentence of what they're already talking about. And I think that's kind of cool, it's pretty casual. And then you have other people that really try to like brand their beginning. So I'll give you a couple of examples and you tell me which one you think is a good idea.
So the All In Podcast, which I like, is hosted by Jason Calacanis. And then what he does is they have the, what they call the cold open, which we do sometimes too, which is you pull the kind of like the most interesting or funny one-liner from the middle of the episode, you put it at the beginning, and then you roll into like the intro song where it kind of, it's like a custom song that introduces the four people. It's like Chamath, the Spack King, David Friedberg, the Queen of Quinoa or whatever. So that's like one version.
Then there's, you know, Scott Adams, the guy who started Dilbert or writes the Dilbert comic, he does this thing every time he does a live, and he used to do live streams like every day or something like that. And he would always say, let's start with a ceremonial sip. And he would like hold up his drink to the camera. He would have you do it too, even though you're not even on camera, you're just at home. He's like, everybody, let's do this. And cheers. All right, here we go. And he's like, he talked about it. He's like, he's big on neuro-linguistic programming, NLP. And so he's like a trained hypnotist or something like that. And so he's like, you want to like associate the same sort of like, he's like, doing this with my tea is brilliant or your coffee because it has emotion, it has a taste, it has a smell and it has a auditory thing I'm saying every single time, the same exact thing. And so I'm basically programming you for a certain feeling or emotion of the live. So he's like really, you know, going hard at it.
Our buddy, Pomp does the same thing. He's got like his little catchphrase where he starts. He's like, bang, bang, everybody. He does this little finger thing at the start of every single video.
Very specifically, it does the same thing every single time. So what do you think about that?

**Sam Parr** (3:30)
I like the Joe Rogan one.

**Shaan Puri** (3:32)
That just roll into it, don't try so hard.

**Sam Parr** (3:35)
Yeah, do you agree?

**Shaan Puri** (3:36)
I definitely think that other one's more effective, but who cares? Like, you know, I think if you have to try that hard, I think it's fine. I think it's fun to do if it's whatever, if you think of something. But if nothing comes naturally, I don't think you should force it because it's just more likely like awkward than anything else at that point.
And in general, I think that like, I tweeted this out about Twitter bios. I don't know if you saw this tweet I did, but I said, here's the Twitter bio paradox. And I showed two people side by side.