You Might Also Like: The School of Greatness

**Lewis Howes** (0:01)
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Everywhere I go, airports, events, walking down the street, people stop me and say, Lewis, this show got me through one of the hardest seasons of my life. And it's one of the coolest things when people come up to me. So if you see me, please come up and say hi. And let me know how this show, The School of Greatness, has impacted you. It lights me up because our mission at Greatness Media is to impact 100 million lives every single week. So if today's conversation hits home for you, do me a favor and push the follow button right now. It means that the next conversation will be delivered to you and we'll find you exactly when you need it. Again, thank you so much for being here and listening to The School of Greatness. Make sure to follow right now to stay up to date on the latest and greatest.
Welcome back everyone to The School of Greatness. We've got my good friend Rob Dyrdek in the house. Super pumped that you're here, man. This is the five-year anniversary since I first had you on. Five years ago, you came on the show in my old apartment, my studio in my old apartment, and you told me about a dream. You painted a picture of a dream that you had for yourself. I knew you as the MTV guy from Robin Bigg to Fancy Factory to then Ridiculousness, and I'd seen you when I was back in college, finishing up college, my fifth, sixth years of college. It took me a while to finish, and I knew you as the entertainer, the professional soccer, not professional skateboarder, turned entertainer, and then when I met you, you were like, I have this dream of building these estates, getting married, of building this family, of being an entrepreneur and building businesses and brands, and really becoming an investor and a co-creator with other creators of these brands. You sent me a recap today. It's been five years. Over 14 brands you have built, over 600-something episodes since five years ago of ridiculousness. I don't know how many people have ever done a hundred episodes of a TV show. 600-plus.
Six exits of over $450 million of aggregate value from those exits. You're married now, two kids, you're building your forever home, and I feel like you're still just getting started.

**Rob Dyrdek** (3:49)
100 percent.

**Lewis Howes** (3:50)
And one of the things that I love about you is when you were a kid, you used to, I think you told me in the past, you used to hypnotize yourself for success. I don't know if you remember talking about this, but you would hypnotize yourself as a child, and you're deep in the law of attraction. I know you study and learn the law of attraction and the secrets for success.
Before we get into everything you created, how you built your philosophy, what's come to fruition, and where you're going next, can you talk about how you hypnotize yourself for success, what that was like, and I guess just that process?