You Might Also Like: The School of Greatness

**Lewis Howes** (0:01)
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Everywhere I go, airports, events, walking down the street, people stop me and say, Lewis, this show got me through one of the hardest seasons of my life. It's one of the coolest things when people come up to me. So if you see me, please come up and say hi and let me know how this show, The School of Greatness has impacted you. It lights me up because our mission at Greatness Media is to impact 100 million lives every single week. So if today's conversation hits home for you, do me a favor and push the follow button right now. It means that the next conversation will be delivered to you and will find you exactly when you need it. Again, thank you so much for being here and listening to The School of Greatness. Make sure to follow right now to stay up to date on the latest and greatest.

**Chris Koerner** (2:45)
People are masters at playing business and not doing business. They go get an LLC. They make a business plan.

**Lewis Howes** (2:51)
A logo.

**Chris Koerner** (2:52)
They start talking to their friends about, I'm making moves. You don't do any of that. Go find a customer. I don't care if it's your mom, your best friend. I don't care. You got to start somewhere. I don't care if it's an unpaying customer and you do it for free just to get a five-star view. Go find a customer and then figure everything else out after that. Sell it before you have it.

**Lewis Howes** (3:09)
He is a serial entrepreneur who has launched 75 businesses with multiple of them becoming seven and eight figure brands. And he's here to teach you the fastest way to add $10,000 plus a month to your life. You have the inspiring Chris Koerner in the house.

**Chris Koerner** (3:23)
It's the fear of the perception of failure from others. That's the only thing we're afraid of. It's not one of the things, it's not the fear of failure. It's what will people think about me if I fail? The thing is, if you do fail, they're probably not gonna think anything about you.

**Lewis Howes** (3:36)
How does someone develop a more resilient mindset when they launch something, they get laughed at, and they lose money and they fail? How do they not let that insecurity or that self-doubt stop them from trying again?

**Chris Koerner** (3:49)
It's an overly simplistic answer, but we...

**Lewis Howes** (3:55)
I've always heard people say that it takes money to make money. Is that something you believe?

**Chris Koerner** (4:00)
Maybe 30 years ago that was true, but that's no longer true.

**Lewis Howes** (4:04)
Why is that?

**Chris Koerner** (4:04)
We have more resources, tools, everything at our disposal today that we've never had before. We could use an AI tool on a free trial to launch a service business, and sell something to a business owner that pays us $2,500 a month.