You Might Also Like: Millionaire University

**SPEAKER_1** (0:00)
Most of us track everything except our actual health. We track our business numbers, our sleep, our steps, our workouts. But when it comes to what's happening inside our bodies, we usually just wait until something feels wrong. Rhythm is the world's easiest blood test to help you learn what's happening inside your body. You do it at home in about two minutes and there are no needles. Rhythm made it so simple. It's a device you peel and stick on your arm, you collect a small sample and send it in and it's done. What we like is that it gives us real data we can actually use. Instead of just a yearly snapshot at a doctor's office, we can test every single month and test over 30 biomarkers. For us who are in our mid-40s, information on our cholesterol, hormones, and our metabolic health is even more important today than it ever has been before. We got our results back fast, the dashboard was super clear and they even have an AI health coach that helps you explain your results and recommendations. Rhythm is only $79 per month, a fraction of traditional lab testing. Ships right to your door and you can cancel anytime. Right now Rhythm is offering our listeners 15% off your first month and free shipping at rhythm.health.mu. That's Rhythm with one H, Rythm.health.mu for 15% off your first month and free shipping. Stop guessing, start testing, rhythm.health.mu.
One of the biggest growth hacks we've learned in business is realize you don't have to do it all yourself. We use Upwork pretty much every day. Anytime something comes up that we want to hand off, we go on there, find someone talented, and suddenly that thing is off our plate, we can stay focused on growing the business. We've hired people to edit our podcasts, create landing pages, design thumbnails, write blogs, even help us learn and implement AI and way more things. And the process is honestly really smooth. The dashboard is easy to use, it's easy to communicate, and you can review past work so you feel confident before hiring. Upwork is a one-stop platform to find, hire, and pay expert freelancers across web and software development, data and analytics, marketing, business operations, and more. Upwork helps grow your business by giving you fast access to specialized talent across 125 plus categories. So you can fill skill gaps, launch projects faster, and skill support up or down without committing to full-time headcount. With Business Plus, you can access the top 1% of talent on Upwork. And with AI-powered shortlisting, you'll get matched to the right freelancer in under six hours. No endless searching required. Visit upwork.com right now and post your job for free. That is upwork.com to connect with top talent ready to help your business grow. That's upwork.com, upwork.com.

**SPEAKER_3** (2:17)
Welcome to Sephora. I'm looking for a perfume that's not too perfume-y.
I got you.

**Derek Hales** (2:24)
Serum moisturizer or moisturizer serum.

**SPEAKER_3** (2:27)
Let's get into layering.

**SPEAKER_5** (2:28)
My concealer is making me look worse?

**SPEAKER_2** (2:32)
Sounds like the wrong shade. Let's get you matched.

**SPEAKER_6** (2:35)
There's only one store that really gets what you're going for.

**SPEAKER_2** (2:39)
Get beauty from people who get beauty. Only at Sephora.
Hi.

**SPEAKER_7** (2:44)
Let's get you a basket.

**SPEAKER_6** (2:47)
Growing a successful business has never been easy. But whether you're navigating a complex industry or trying to reinvent one, our breadth of banking experts are here to collaborate on market proven solutions.
At KeyBank, we're built to grow with your changing needs, because we're not just here for the business you are now, we're here for the business you'll become. Reimagine business as usual. KeyBank opens doors. Learn more at key.com/b2b.

**Derek Hales** (3:16)
For anybody who's thinking about starting some type of review site or content site, start with what you know and what you're already using.

**Kirsten Tyrrel** (3:28)
I don't know about you, but some of my very best business ideas come when I am laying in bed and it is quiet in the morning and I am just flowing with inspiration. And while that is good, my guest today did more than that. He actually built a business from the very bed that he was sleeping on. He and his wife did something pretty unconventional, especially for its time in launching a full-blown review company reviewing something as boring as mattresses. And on today's episode, he's gonna break down why that's actually one of the most genius products that he could have chosen, and some of the other factors that go into having a wildly successful review website. And while yes, we are talking all about mattresses today, and you're gonna learn way more than you ever bargained for about how to gauge a good mattress from a bad one, it's not gonna put you to sleep. You're gonna learn a ton of valuable lessons that apply across the board to any business. So without further ado, classes in session with Derek Hales. Derek, welcome to Millionaire University. I'm excited to have you on here today. Definitely don't think I've interviewed anybody with your exact business and experience. So thanks for jumping on and sharing what you are doing with us.