Why the Ferrari Luce is Secretly GENIUS

**Spike Feresten** (0:04)
Welcome to Spike's Car Radio, everybody. It's me and Zuckerman this week, and we should just get right into it, Zuckerman.

**SPEAKER_3** (0:11)
Go.

**Spike Feresten** (0:12)
The Ferrari Luce. That's right. Let me take you through the whole story, Zuckerman, because perhaps you haven't been following. I think we're gonna need these today. So Ferrari debuted a brand new, very expensive iPhone this week, the Ferrari Luce, or as I like to call it, the Ferrari Fredo. Here's the car, Zuckerman, as you'll recall, it was designed by Johnny Ivey's Design House, and he's the iPhone guy, right?
And pretty much immediately, when this car was introduced, it's a $650,000 electric, pretty much the whole automotive world lost their minds, especially the Ferrari Elite, like this guy.

**SPEAKER_1** (0:54)
Got something there for you. You got something for me.
Oh, come on, man, not this piece of shit.

**Spike Feresten** (1:01)
You know, one of the most notable Ferrari collectors in the world, Richard Rollins. Hey, Richard. So I thought rather than just pile on here, Zuckerman, let's look at the car and talk about it intelligently and give it the benefit of the doubt, right?

**Zuckerman** (1:15)
Intelligently.

**Spike Feresten** (1:16)
Yes, intelligently. Let's give it a fair shot. So here it is.

**SPEAKER_1** (1:20)
Here is Ferrari's first ever electric car, the Luce. Here is everything you need to know. The Luce looks nothing like previous Ferraris, and that's bound to ruffle some feathers. It has a huge floating wing in front that boosts aerodynamics.

**Spike Feresten** (1:32)
Stop it for one sec. Zuckerman, do you like the way this thing looks?

**Zuckerman** (1:35)
It doesn't look like anything to me.

**Spike Feresten** (1:38)
Okay.

**Zuckerman** (1:38)
I can't tell the difference between this and a Waymo.

**Spike Feresten** (1:41)
Okay.
So you don't. I didn't mind it. I didn't mind the exterior design.

**Zuckerman** (1:46)
It's completely inoffensive.

**Spike Feresten** (1:48)
And I liked it in this color. Keep going. Let's learn some more about this car.

**SPEAKER_1** (1:51)
The slipperiest Ferrari road car ever. Inside, you get a distinctly Apple-like interior.

**Spike Feresten** (1:56)
Okay. Stop for a second. Now this interior, I actually think is really cool. This is all the haptic buttons back. I like how it looks. I like how it presents in a very analog way. Keep playing.

**SPEAKER_1** (2:07)
With satisfying aluminum switches and glass knobs.

**Spike Feresten** (2:10)
Yeah.

**SPEAKER_1** (2:11)
It's a really refreshing combination of analog and digital elements. Luce is also Ferrari's first five seat car ever.
Luce packs over 1,000 horsepower from independent motors. A 122 kilowatt hour battery should give it close to 300 miles of EPA range. Plus, here's something I've never seen before. A paddle behind the steering wheel lets you dial up torque output on demand. The Luce goes on sale in Europe later this year with a starting price of 550,000 euros. Okay.

**Spike Feresten** (2:39)
There you go. That's all the information you have. There are a couple of things happening here, Zuckerman. One, the people, I guess, who love Ferraris, like us, we like Ferraris, are very upset that Ferrari has produced an electric car.
In the middle of their incredible lineup of other things, they have this car that is over $600,000. And if I were to guess, they're, you know, I guess from my point of view, it's like, okay, that's $600,000 price point is fine for a Ferrari, but what am I getting? What makes it special with respect to say this Lucid that I have behind me?

**Zuckerman** (3:25)
Ah, I think there's a bit of genius behind this.

**Spike Feresten** (3:28)
Yes.

**Zuckerman** (3:29)
And I'll tell you what I think it is.

**Spike Feresten** (3:30)
Okay.

**Zuckerman** (3:31)
I think it doesn't cannibalize any of the existing Ferrari sales.

**Spike Feresten** (3:36)
Correct.

**Zuckerman** (3:36)
All of the people who love their internal combustion engine Ferraris, Yes. They're going to continue to buy all of those. And then there's going to be this group of people that would have bought maybe an Aston Martin SUV, would have bought some expensive Rolls Royce SUV. And now they can be part of the Ferrari Mystique and they can spend a lot of money for having the privilege of saying they have a Ferrari. These are not Ferrari people. These are other wealthy people who want to be distinguished and distinguishable by what they buy.

**Spike Feresten** (4:10)
Yeah, I mean, I'm not going to jump on this hate bandwagon. I think this car is going to work. And I can hear everybody out there going, you're nuts. And for precisely the reason you just said and another reason, Erewhon Supermarket.

**Zuckerman** (4:24)