Whitney Wolfe Herd On How To Build A Billion Dollar Business, The Future Of Relationships & AI, Entrepreneurial Burnout, & Balancing Motherhood

**Michael Bosstick** (0:01)
Welcome to The Bossticks. Starring Lauryn Bosstick and Michael Bosstick. Together, they are The Bossticks.

**Lauryn Bosstick** (0:10)
Let's get the lay of the land. We were talking off air about you as a mother. I feel like you're asked so many business questions all the time, and we'll get to that. Three kids.

**Whitney Wolfe Herd** (0:18)
Three kids.

**Lauryn Bosstick** (0:19)
What is life really like for you behind the scenes with three kids? Forget about the business for a second, and as a wife.

**Whitney Wolfe Herd** (0:25)
Probably what it's like for you, I would imagine.
I have three kids, two boys. It's a hybrid of a wrestling match at my house all day long. I literally have never met anything in my life with more energy than two brothers. It's unbelievable. Now I have a new baby girl, so that has brought so much harmony and peace. But my babies are everything. They are my number one. I'm obsessed with them. I love being a mom. I just, I mean, I'm sure it's the same way you feel. It's just like they-

**Lauryn Bosstick** (0:59)
The best.

**Whitney Wolfe Herd** (1:00)
It's the best.

**Michael Bosstick** (1:01)
It is the absolute best. But we're not at the stage because we went girl, boy, boy, and our youngest is only seven. So we haven't, like our middle is a ton of energy, but we haven't experienced the two brother energy yet. It's coming. Everyone that has two boys says it's coming.

**Whitney Wolfe Herd** (1:14)
Buckle up.

**Michael Bosstick** (1:14)
Buckle up.

**Lauryn Bosstick** (1:15)
What kind of little girl were you when you were growing up?

**Whitney Wolfe Herd** (1:18)
Calm and creative. I would like sit on the ground and draw all day long. Like very calm.

**Lauryn Bosstick** (1:25)
So you weren't like, you weren't set up to be entrepreneurial?

**Whitney Wolfe Herd** (1:31)
Well, I don't know about that because I do think every entrepreneur is inherently imaginative or creative. I mean, that's kind of the foundation of being an entrepreneur. You're a dreamer, right? And all I wanted to do was kind of build these little imaginary worlds and draw them or bring them to life through art. And so I do feel like I had an entrepreneurial kind of capacity. I was always obsessed with creating things.
I don't know if that was meant to be in business or not, but I loved to make things and build things and create things.

**Lauryn Bosstick** (2:08)
With your own kids now, are you like leaning into that for them?

**Whitney Wolfe Herd** (2:13)
Kind of, actually. So it's funny. My son was begging me for a job because he wanted to save $200 for this. I'm very anti-technology for kids. Super scared of it. It terrifies me. But he wanted this kid-friendly... It basically only calls mom and dad and 911 He wanted to just make $200. And so I've been trying to create... I'm trying to show him what money is and how it works and how hard it is to earn money. So he was begging for a job. And so over the summer, we got him this little fake job as this little beach lifeguard helper when we were on a trip and they paid him in coconuts. He was like, this isn't money. Like, what am I going to do with this? I can't do anything. I was like, well, let's turn the coconuts into a business. So we painted the coconuts and we called it Crazy for Coconuts. And then he put a sign out and had the coconuts for sale for like $6. But if you wanted a custom coconut, it could be $12. So some of our friends and family were saying, okay, well, I want a coconut with this on it. And so he would go and design it. And then he started to learn, like, how do you make money? So I'm trying to teach him, he's only six, but I'm trying to instill this kind of imaginative, if you want it, make it, build it, solve it mindset.

**Michael Bosstick** (3:35)
As an entrepreneur, you kind of are able to look at things that others may not see the opportunity in, to your point with the coconuts.

**Whitney Wolfe Herd** (3:41)
Exactly.

**Michael Bosstick** (3:41)
And say there's an opportunity here if you're clever enough.

**Whitney Wolfe Herd** (3:44)
That's exactly right. And I wanted him to take that away as like, okay, someone gave me a coconut, which is such a good metaphor in life. You know, you feel like you're handed coconuts all day long, like, oh, I don't want this coconut, you know, whatever that might be in life. Like someone said this or gave me that. And I love to turn straw into gold. Like that is my favorite thing to do is like, okay, hand it to me. It might look like nothing, but I love to find the opportunity in things. And I feel like that's honestly probably how I've built my career, is just seeing the light and looking for the cracks of opportunity in moments that didn't present themselves that way.