We Got 100M Views In 12 Months, Here’s What We Learned

**Shaan Puri** (0:00)
If you want to stay being a broke idiot, don't listen to this video. And then he'll be like, here's the first lesson for you, do this. And I know what you're going to say, blah, blah, blah. Well, here's what I say about that. And then he'll like, flash his fancy shit.
So Sam texted me this morning and he goes, we did over a hundred million views this year for the podcast. And a hundred million, I thought he was wrong. I was like, no way. You gotta go double check that. He was right. We did. And that is way more than I thought we did. That is a bonkers number. I remember when we started this podcast, that sounded completely crazy.
And what we wanted to do today, it's the end of the year.
We wanted to look back and find what were the key takeaways and lessons that we learned from the 100 million views that we had this year on the podcast. So what were the biggest things that stood out when we look at the whole year? What were the biggest takeaways that we had?

**Sam Parr** (1:05)
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**Shaan Puri** (1:47)
Sam, where do you want to start?

**Sam Parr** (1:49)
Yeah, let's just get the lead out the way. Let's start with the numbers. So I'm gonna give you, I'll be transparent about a bunch of numbers, but not all, but a few.
All right, so in the last 11, so we have 10 days left in the new year. So we're not actually at 100 million. I think technically we're at 95 million, but I think it's the past few months, it's been like 5 million a week. So on YouTube, we got 80 million downloads or 80 million views so far. That includes YouTube Shorts, which is...
Those pop off sometimes and we'll get millions of views. And so I don't put too much emphasis on that, but so YouTube was around 80 million. And then downloads for the podcast, the actual podcast. So we call everything the podcast, but there's basically, we call it the RSS feed, that's Spotify, iTunes, whatever you listen to your podcast. That was around 15 million. And so collectively we're at about 95 million. We did 131 episodes, which is a ton, by the way, like this job, it's fun, but that's a lot of work, do you agree?
Like, or do you still think that every episode is fun?

**Shaan Puri** (3:00)
Every episode is fun to me, and I feel like I'm able to, I feel like I'm able to improvise well. So it is a lot of work, but there are some days, some of our best episodes are ideas we have 90 minutes before we record and someone sends a text saying, actually, what if we tried this?
And those turn out really well sometimes. I think it's because what we've tried to do is make this podcast the byproduct of the other work we do. So it's like the basic business model is do interesting business shit.
So invest in businesses, create businesses, talk to interesting people, and then the pod is just distill the most interesting 10% that you're allowed to talk about and go talk about it. And so if we do that right, the pod's pretty easy. When we don't do that right, then the pod gets pretty hard.

**Sam Parr** (3:50)
But it's kind of like exercising. Like some days I don't want to do it. And then almost every single time, even if it's a bad episode or something I didn't love, I feel happy and I'm proud that I did it. So for me, it's like exercise. All right, and I'll give you a few more stats. So do you want me to go through the most pop, the top three most popular episodes? Yeah, what are they?
All right, so we actually have two categories. So, which is weird because the most popular episodes on YouTube are not the most popular episodes on podcasts. So again, RSS feed.