VSiN By The Books | July 22, 2026 | Hour 3

**SPEAKER_1** (0:00)
Here at VSiN, we spend every day breaking down the numbers, finding the edges, getting the best bets. But when it came time to launch our own store, we turned to Shopify to make it happen.
Setting up the VSiN store was pretty straightforward. Their templates and AI tools got us up and running fast. Looking sharp and professional from day one, no coding needed.

**SPEAKER_2** (0:21)
When you're ready to grab your VSiN gear, Shopify checkout makes it seamless. Plus, as a returning customer, you can buy again in a single click. And how about this? If we ever have questions, Shopify's built-in AI assistant sidekick is right there to help us build, troubleshoot and keep moving.

**SPEAKER_1** (0:39)
So, how do you find your VSiN gear? Head to vsin.com/store. And if you're ready to build on your own idea, all you need is Shopify. They handle the rest.

**SPEAKER_2** (0:49)
Start your free trial at shopify.com/vsin. That's shopify.com/vsin, shopify.com/vsin.

**SPEAKER_3** (0:58)
That's shopify.com/vsin, shopify.com/vsin. This is VSiN By The Books on VSiN, the eSports betting network.

**Dave Ross** (1:14)
Top of the hour is VSiN By The Books, and we've got a great deal right now for you. The NFL preseason is only a couple of weeks away, and this is a really good offer. Lock in our early bird pricing on our football special for just $175 before the prices go up next month. Now you're going to get instant access to our betting guides, our NFL betting guides are already out, and then we've got the upcoming college football betting guides. So it's going to give you everything you need to attack those futures, win totals, conference races in the upcoming season before the kickoff of the year begins, and the sooner you sign up, the more value you will get. With full VSin Pro access to everything we do across every sport through the Super Bowl, that includes daily best bets, real-time betting splits from DraftKings and Circa, AI Power Prop Projections 24-7 video on the VSin Watch app. Head over to vsin.com/subscribe right now. That's vsin.com/subscribe.
Going to have Wes Reynolds join the program here later on in this hour. Talk all things 3M open. Get to our best bets as well. But Jensen, right now, what goes up must go down. It is time for Stock Up and Stock Down.

**SPEAKER_3** (2:14)
Buy low, sell high, as long as you have a reason why. Whose reputation is soaring and who's on the verge of collapse? It's Stock Up, Stock Down.

**Dave Ross** (2:24)
All right, Jensen, I do believe that I have won the coin toss this week. So I will go ahead and kick off here. And we're going to kick it off with what's going up. And with all due respect, it's American football. The stock couldn't be higher. Look, the World Cup was fantastic. And the ratings bear it out. We all loved it. Everybody got involved in it. It's over.
Now we get on to the main course. If that's the appetizer for soccer, we get to the real stuff with our American football. And I don't know that it's ever been more palpable. For college football, for the NFL season to begin, we can't wait for any and all of it. So I know it's mid-July, and I know we're kind of suffering through some of this stuff. We're going, oh, it's dog days and all those things. We've got other things to occupy us, but we know what's right around the corner. And again, I'm looking at the numbers behind us. We're talking more college football. We're already looking at week one lines, certainly in the college and the NFL.
No better time than right now to hop on the express, because when it happens, and I mention this every year on the program, it goes by so fast. So we wait, wait, wait, wait, wait, build it up, build it up, build it up. And then it gets here, and then it feels like it's over before you know it. It's going to be here soon, people. The stock of American football, I don't know that it can get higher every year, but I think it will this year. It just keeps going up.

**Jensen Lewis** (3:44)
All right. I have two stock ups. I will wait for the reveal to see which one they want to give me first here.
We'll go with Major League Baseball starting pitchers at the trade deadline because David is always one of the most expensive commodities that you can acquire and not just at the trade deadline at any time. And this year it is so difficult because you still have so many teams that are within a handful of games of a playoff spot. Now, the graphic you're seeing there on Fandil Sports Network, YouTube TV, Roger Sportsnet, North of the Border. You've got Tarek Scoobel, you've got Joe Ryan, you've got Freddie Peralta. May I also enter the chat?