Vercel CEO Shows His v0 Workflow to Build 10X Faster (& 5 $1M+ AI Startup Ideas)

**SPEAKER_1** (0:00)
I sat down with Guillermo, the founder of Vercel, which is a $9 billion company. In this conversation, he dropped three powerful startup ideas that really got me to stop and think. We also went through V0, his vibe coding product, to tell us how to make money from it, how to build software from it, and how to use it to the best of its capabilities. I always find when you sit down with the founder of these vibe coding tools, they really, really give you the sauce around how to fine tune it so you get the most out of it. I'm not sponsored by Vercel. I have no relationship with them. Just thought it would be cool to give you some ideas, see how their platform works. I hope you find it interesting. At the end of the episode, I bought a domain that I'm giving away to one of you. I think it's an incredible domain that all you gotta do, if you want it, like and comment, and I'm gonna pick one person, one person randomly, to give it away. I can't wait to see what you build. Enjoy the episode.
We got Guillermo on the pod from Vercel. Guillermo, by the end of this episode, what are people gonna learn?

**SPEAKER_2** (1:15)
Well, hopefully they're gonna learn a little bit about my system, how I think, how I use our own tools, how I prototype, how I come up with ideas. I have some ideas that I think are good, maybe most are bad, but some might be gems for some of the listeners. Yeah, I like to work in public a lot. At Vercel, we do a ton with open source. Maybe I'll share some of the things that we've been open sourcing that can be great starting points for people that are entrepreneurial.

**SPEAKER_1** (1:43)
Cool. I just asked for one little commitment from you. On this podcast, we talk about sauce, giving the sauce to the people so that they can... Can you commit to giving the sauce?

**SPEAKER_2** (1:54)
I'm all sauce.

**SPEAKER_1** (1:55)
All sauce?

**SPEAKER_2** (1:57)
I'm all sauce.

**SPEAKER_1** (1:58)
All sauce, no breaks? Yeah. Okay. Let's go.
Let's rip.

**SPEAKER_2** (2:04)
All right. So, Greg, how familiar are you with V0?

**SPEAKER_1** (2:10)
Pretty familiar.

**SPEAKER_2** (2:11)
Okay, awesome.

**SPEAKER_1** (2:11)
Yeah.

**SPEAKER_2** (2:12)
Yeah, I think I've seen some of your tweets. So, what you're looking at here, in case you're not familiar, is the Vercel workspace for V0. So, I'm literally showing you like all this sauce, right? Like our own workspace, how we use V0, but you're looking at the favorites, which are mine. Obviously, I created a couple things that I wanted to show you all, so... And by the way, funny little behind the scenes thing, this is how I pitch product. We have a lot of huge enterprises using V0. Yesterday, I met with one of the world's largest companies. They came to the office, and I basically did a version of this. So, it's also a little bit of advice for people watching, like, how do you sell? Do you do decks? I try to show product as much as I can. So, walking through a few things that I've created, so, one use case of V0 that's really interesting is free-form data visualization. So, it's really hard sometimes to explain complex technical concepts that have to do with different things of the Vercel infrastructure, et cetera, to customers. So, I use V0 a lot to basically give some prompt ideas and then come up with, like, unique visualizations. So, like, what you're looking at here is that something that I think could have taken me quite a long time to create with, like, slides or whatever. And the AI walked me through how to represent this, you know, how our fluid compute system works and create something that I can hand off to other teams, I can hand off to customers, I can hand off, you know, I can further solidify my understanding of technical concepts. I actually use V0 for learning a lot. So, that's a fun one. I'm actually really proud of this one that you're going to look at now.
So, if you're super familiar with Vercel, this might look like our blog. And so, what I did is I started from the point of view of the Vercel blog and what it looks like. And by the way, if you're curious about how V0 works, it's like, it's all prompting. And so, really what you're looking at here is that when I engage with my Vercel team, I could take two routes. I said, one, I can make a suggestion based on like 10 Slack messages or I could just talk to V0, create something that I kind of like and then share with the team. So, what you're looking at here specifically is, it's a pretty novel component. I think I've seen this only a handful of times on the internet. So, when we launched the Vercel MCP, pay attention to this little component here and the evolution of the video. I suggested to the team that in order to highlight our partners of this launch, which were Anthropic, Cursor, I believe VS Code as well, I wanted to highlight them front and center. MCPs are a highly, highly, highly technical concept. So, I wanted to show you, okay, how does Vercel MCP work? And so, I actually coked on the entire component. Like, you can kind of like jump to the different markers. And so, then the team can take it, implement it. They can actually share and sort of copy paste a lot of the code.