The Guy Mafia, Agency Affiliates, Mini Katanas, and More

**Sam Parr** (0:00)
All right, there's this amazing book called Getting Everything You Can Out of All You've Got. I read it a few years ago and it changed my life.
And the reason I loved it was because it basically talks about how to get and make more money using things that you already have.
Coincidentally, today's podcast is brought to you by Business Made Simple. It's a podcast by Donald Miller, who I'm gonna tell you about in a second, but he has this amazing episode that's all related to this book and the things that I learned in this book. It's called How to Make Money with What You Already Have. It's an incredible episode. It talks about all the stuff that I learned in this book. The host is Donald Miller. I didn't know who Donald Miller was up until recently, but over the last 12 months, this is totally by coincidence. It was all separate people. They said, you have to check out Donald Miller. He's amazing. So I'm happy that he's part of HubSpot's podcast network. You can check it out, Business Made Simple Podcast. It's where he coaches you on how to build your business like an airplane, where the cockpit is your leadership, the body is your overhead, the right engine is your marketing, the left engine is your sales.
You have to check it out. This guy's amazing. It's called Business Made Simple with Donald Miller.

**Shaan Puri** (1:03)
Okay, next one.
Hosted buyer meetings on a plane. B2B decision makers get a free vacation if they agree to have X number of conversations on a flight. It's like the timeshare idea. So you get a free flight, but you're gonna get on a plane full of vendors. It's like that movie Snakes on a Plane. Snakes is just B2B software vendors just waiting to just barrage you for the next seven hours on your way to Maui.

**Sam Parr** (1:38)
So, I'm gonna tell you about something that's interesting. There's a guy who I love, and his name's Anand.
He started CB Insights, do you know him?

**Shaan Puri** (1:46)
Yeah, listen to the pod, love the guy.

**Sam Parr** (1:48)
Yeah, he's a great guy, he's one of my good friends. And I was thinking about this. So, there's a lot of things that second time or third time entrepreneurs think about that mostly first time entrepreneurs don't think about. One of them being distribution. So, they'll think like, oh, I'm just gonna make a cool product that they'll somehow get into people's hands. That's false, you gotta have marketing baked in, or it's gotta be part of the ideation phase, marketing. The second thing is pricing.
They think, oh, I'll just charge $5 a month and I'll get millions of people to buy this. And then you actually start doing it and you're like, wow, this is incredibly challenging to get thousands or tens of thousands, let alone millions of people to buy something, that's really hard.
And so, I've been thinking about that pricing thing. So, things that fit my wants and my needs and my skill sets. So, for example, content. There's industry dive, which probably only has five or 10 million people a month reading their website, but they make shit for people who own grocery stores, like content for people who own grocery stores, versus BuzzFeed, which makes stuff for stay-at-home moms who like cat videos. BuzzFeed, worth 100 million. Industry Drive does the exact same thing, way smaller audience, sold recently for 500 or 600 million dollars. So, I've been thinking about that price, different ways of packaging. And so, Anand from CB Insights, he's got this company that's brand new, it's only 90 days old, it's been way low-key and under wraps, and I recently discovered it, and I asked him. So, it's called Yardstiq. So, go to yardstiq.com and tell me what you see. It's called Yardstiq, so it's the word yard, like a backyard, and then stick is S-T-I-Q.
He's getting a little cute on us.

**Shaan Puri** (3:16)
Let's see, okay, so Yardstiq, Howard by CB Insights. Learn what software buyers really think about their vendors.
Great title, great headline. Yeah, great. And then it says, access thousands of analyst-led conversations with software buyers to quickly understand pricing, competition, evaluation, criteria, and subscription and satisfaction. So basically, they interview software buyers and they get the scoop on how do you really feel about X tool, and then they summarize it so that you can, you can see how other people think about this tool before you buy it.

**Sam Parr** (3:48)
Exactly, that's it. And they charge like something like 30 or 40, they charge, yeah, it's really smart. And I'll explain how this works, but they charge like 30 or $40,000 a year for this.