The Billion Dollar Community Propelling Women To The Top - Carolyn Childers of Chief.com

**Sam Parr** (0:00)
All right, there's this amazing book called Getting Everything You Can Out of All You've Got. I read it a few years ago and it changed my life.
And the reason I loved it was because it basically talks about how to get and make more money using things that you already have.
Coincidentally, today's podcast is brought to you by Business Made Simple. It's a podcast by Donald Miller, who I'm gonna tell you about in a second, but he has this amazing episode that's all related to this book and the things that I learned in this book. It's called How to Make Money With What You Already Have. It's an incredible episode. Talks about all the stuff that I learned in this book. The host is Donald Miller. I didn't know who Donald Miller was up until recently, but over the last 12 months, this is totally by coincidence. It was all separate people. They said, you have to check out Donald Miller. He's amazing. So I'm happy that he's part of HubSpot's Podcast Network. You can check it out, Business Made Simple Podcast. It's where he coaches you on how to build your business like an airplane, where the cockpit is your leadership, the body is your overhead, the right engine is your marketing, the left engine is your sales. You have to check it out. This guy's amazing. It's called Business Made Simple with Donald Miller.
So I have a friend who's part of it and he runs an agency. And I'm pretty sure it's $60,000 a year. So quite expensive. I think it's only two events a year that they do. So it's almost, it's basically an events business.
And they sold for hundreds of millions of dollars recently to PE., just like I think a PE company. And then another one is Aventa, have you heard of Aventa?

**Carolyn Childers** (1:24)
I haven't heard of Aventa.

**Sam Parr** (1:26)
Okay, so it's E-V-A-N-T-A. Aventa was sold to Gartner for like 250 million dollars. And it was almost like the same thing, but it was worse because it was advertising driven.
The reason why we asked you to come on is because Chief is awesome, and we love community-based businesses. And most community-based businesses have horrible business models. And from the outside, it appears that though you have from the press and whatever I can just read about in the internet, it seems like you've got a really good business model. And that's what I wanted to talk to you about today was that business model, because we've talked a lot about Tiger 21
And YPO is kind of interesting, but you guys are like the next kind of person attempting this, and it seems like it's working really well. And that's what I wanted to ask about.

**Carolyn Childers** (2:25)
Yeah, awesome. Well, congratulations on the podcast.
And was excited to come on and chat because there's been a lot happening for us at the beginning of this year.

**Sam Parr** (2:36)
Yeah. And before this, where were you, Casper?

**Carolyn Childers** (2:40)
No, that was my co-founder. So we both have been in kind of the New York City ecosystem for a while. I actually, I started the startup scene at-

**Sam Parr** (2:50)
At Handy?

**Carolyn Childers** (2:51)
I launched, I launched and ran soap.com under Mark Lohr, Quincy, got acquired by Amazon, then went over to South Korea and worked on Coupang, which is the Amazon of South Korea. And then most recently, right before Chief, I was at Handy running operations for them.
And my co-founder was at Casper. So yeah.

**Sam Parr** (3:13)
And when did you decide, when did you go all in full time on Chief?

**Carolyn Childers** (3:19)
I probably went full in 2018, is when I officially left other positions and dedicated myself full time to this. And it was one of those things that I felt like I had to do the full commit and actually like put everything behind it, or else it would just like keep that slow crawl of kind of an idea, because without putting everything in it, it just wasn't making the same progress that it really needed to make.

**Sam Parr** (3:54)
I do the same thing, and that's what I tell people.
I think the phrase is, I used to say it was burning your bridges, but it's not, it's burning the ship. So like there was this like, kind of quesadar, I forget who his name was, but it was like where he like landed in America or somewhere like that. And they're like, look, we have to succeed now because I just burned the boat. So like we ain't going home. And I guess that's the story. I don't know if that's real or not, but I totally believe that that's the way to go about this. And what Chief, how would you describe Chief as it is now?