Super Bowl Ad Reactions, New Ferrari Design, Ads Launch in ChatGPT | Jason Fried, Bill Bishop, Jason Kelly, Dan Romero, Boris Sofman, Sara Hooker, Edward Mehr

**John Coogan** (0:00)
You're watching TBPN.

**Jordi Hays** (0:01)
Today is Monday, February 9th, 2026 We are live from the TBPN Ultradome, the Temple of Technology, the Fortress of Finance, the Capital of Capital.

**John Coogan** (0:10)
It is great to be back.

**Jordi Hays** (0:11)
It's great to be back. We went to the Super Bowl with none other than ramp.com. Time is money, save both, easy to use corporate cards, bill pay, accounting, and a whole lot more, all in one place. We're breaking down our Super Bowl experience. People call us the sports center for the LinkedIn crowd. It's always been funny, because we mostly focus on X and RSS feeds.

**John Coogan** (0:29)
Well, that was the first football game we saw this season. Yeah.

**Jordi Hays** (0:34)
It actually was. It was the first football game I've been to in maybe a decade. It's been a while. But we do try and bring that sports center energy to the show. We like ringing a gong. I don't know if they have a gong on sports center, but we try and bring the high energy to tech and business reporting.
And now we're officially sports fans. We're officially football fans. Converted. No, it was a fun experience going to the Super Bowl.

**John Coogan** (0:59)
Apparently, it was not the most exciting game. We did have to leave to catch a flight in the fourth quarter. And then it got exciting.

**Jordi Hays** (1:09)
And then it started being not exciting. Also, just a weird experience seeing it in the stadium, because there's so many ads. But they don't show the Super Bowl ads in the stadium. And so they'll run a couple of plays, and then you'll just take a five minute break. And then you just get distracted, or you get sucked into a conversation, because we were there with a bunch of fun people. And so it was a little bit trickier to actually follow the game.

**John Coogan** (1:32)
You mean follow the ads?

**Jordi Hays** (1:34)
Yeah, well, I didn't follow the ads at all. I didn't see a single ad. I would open up my phone and see people reacting to the ads. And I had major FOMO, because I wasn't getting to enjoy the ads in the stadium. Of course, there were some branded integrations in the stadium, but those are separate from the ads that NBC sells. Of course, we had this running joke for a while. We're most excited about the ads. It's a little played out at this point, because some people say that just as a reflection of like, they don't like sports. We say it because we actually like the ads, right? Because we like advertising and commerce. But we participated in the Super Bowl hype train. I was very happy with the success of our campaign.
Super Bowl is like a relatively minor event in the calendar for tech people, I feel like. WWDC, Davos, Sun Valley, of the things that everyone collects around, Super Bowl's on the calendar for a lot of people, but not top of mind for everyone. You got to be there. But we were able to run a regional ad in the Bay Area, which we mentioned on the show, featuring the logos.

**John Coogan** (2:40)
I guess it was all over California.

**Jordi Hays** (2:41)
Yeah, it was all over California.

**John Coogan** (2:42)
People text me from Southern California, too.

**Jordi Hays** (2:45)
Yeah, but it was fun. I mean, people see the following numbers.

**John Coogan** (2:48)
We had this one guy, I got to pull up his post, because somebody yesterday thought that they were hallucinating.
This guy, Chip Rogers on X, said, hallucinating, and then he said, at Jordi Hays, at John Coogan, at TBPN, on the pre-game Super Bowl commercial. And I was like, no, it was real. It would have been insane to just be like watching NBC or watching the, and then it's, you just get, you're watching TBPN. He probably was like, did I sit on the remote or something?

**Jordi Hays** (3:20)
Yeah, and I accidentally clicked off the stream or something, but no. The intro was, the intro to our ad was exactly our intro to our main show, which is funny. But it was a cool moment because obviously people see view numbers on clips and they see follower counts. We just hit 200,000 on X. We're very excited about that.
And they see the guest lineups. But there's something different about actually seeing the patchwork of all the different logos of everyone who's participated in the show in one way or another as a guest. And that was just very cool. And I think people really sort of understood the scope of like how crazy 2025 was. I went from interviewing like one or two people a year for videos to like a thousand. And it was great. It was a lot of fun. Let's pull up the linear lineup because I want you to meet the system for modern software development. 70% of enterprise workspaces on linear are using agents. We have Jason Fried, the co-founder and CEO of 37 St. Bill's.