“She’s Got Unmatched Star Power.” - Jeremy Boreing ADMITS Biggest Mistake With Candace Owens

**SPEAKER_1** (0:02)
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**Jeremy Boreing** (0:30)
We terminated Candace Owens, which I feel like was a morally important thing to do and important for the health of the conservative movement more broadly.

**SPEAKER_3** (0:41)
Ten out of ten times you would have fired her again? Or is there a part of this, like we could have...

**Jeremy Boreing** (0:45)
Ten out of ten times I would have fired her again, nine out of ten times I would have fired her two months earlier. How about... Not a minute of regret.

**SPEAKER_3** (0:52)
One out of ten times would you have signed her?

**Jeremy Boreing** (0:55)
Yeah.

**SPEAKER_3** (0:57)
So the signing was good.

**Jeremy Boreing** (0:58)
Yeah. I mean, it's easy. I've said that I look back and signing her was the biggest mistake of my life. That's not actually... of my professional life. That's not actually fair or true.
Not firing her earlier is a bigger mistake, a bigger moral mistake. I had misgivings about Candace when we hired her. But on the whole, I believe that she would be... that she was and would continue to be a force for good. I believe that we could successfully help her trend in a positive direction.
I believed and still believe that she has the most star power of any person I've ever met. And that's after 20 years in Hollywood. I mean, I've met giant movie stars. Candace has more it than any other personality I've ever encountered. Winsome, charming, hugely talented. So in retrospect, is it a mistake that I hired her? Sure, because of the way it played out. But I wouldn't say one out of 10 I would have hired her. You know, 7 out of 10 do-overs, I still would have hired her.

**SPEAKER_3** (2:00)
The reason why I'm asking this question is the following. Like, I look at everybody as a talent, right? I look at Candace as a talent. I look at a lot of these guys as talent, you know, Jordan Peterson, all these guys.
Is it worth doing it? Because I don't think anybody's going to be able to control Candace. I don't think anybody's going to be able to control even a Tucker. I don't think anybody's going to be able to control some of the talent. So, is it like even now you're not there anymore? Would you go back into the model level? Let's just say you raise 100 million dollars. Would you go back to signing talent again? Or how would you do it differently? Would you go after the best, the current Jordan Peterson, the next Michael Knowles, the next Matt Walsh? Would you make that investment?

**Jeremy Boreing** (2:42)
Yes.
Breaking talent is very difficult. You know, seeing talent in someone who doesn't already have an established audience is very, very difficult. Obviously, at the time that we, that I started working with Ben, he had been the youngest syndicated columnist in the country. So he was obviously a talented guy. He had made some sort of cable news appearances. Obviously, a talented guy had a sort of small, one market radio show was developing himself in that regard. But he wasn't obvious. It was not obvious that he was going to be Ben Shapiro to most people. You know, I'm not the only one who saw it. Ben's family knew it. Ben believed in himself.

**SPEAKER_3** (3:23)
Who else knew outside of family? Because family is going to believe in, and you believe, but who else saw it, like anybody else?

**Jeremy Boreing** (3:28)
Ben's family believes in him uniquely, not just the way that all... Ben's family wasn't just supportive. They really believed, you know. But no, not many people saw what Ben was going to be.
Michael Knowles. You know, Michael, I saw Michael as huge talent, but Michael hadn't done anything like this. He was an actor, and I could tell that he was gifted as an actor, but he hadn't done anything like this. Brett Cooper.

**SPEAKER_3** (3:53)
I seen some pictures, old school pictures of Michael Knowles.
You know, good-looking young stud, Michael Knowles. I know just the other day, they were telling me, this guy looks like an actor. He looks like an actor that's, you know, maybe right there like that. That picture looks like he was on General Hospital. You know, he was like on, you know, some of the...