Newsletter Schemes, Copywriting Scams and Chaotic Singles

**Shaan Puri** (0:00)
We sent them an email. We said, hey, just wanted to...
If you read the Milk Road and you like it, just respond with whatever. Hello.

**Sam Parr** (0:08)
Tell me where you're...
Hey, you're a subscriber to the Milk Road. Where do you live?

**Shaan Puri** (0:11)
Guess how many replies we got?

**Sam Parr** (0:12)
I have no idea.

**Shaan Puri** (0:14)
I think we literally got three replies.

**Sam Parr** (0:16)
Out of how many sends?

**Shaan Puri** (0:17)
There was maybe, I don't know, I want to say 20,000 or something like that.

**Sam Parr** (0:20)
20,000 in three replied? Thanks for watching!

**Shaan Puri** (0:48)
Dude, according to the YouTube data, by the end of this sentence, half the audience will have dropped off. That's how content goes nowadays. You have like 4.2 seconds to hook everybody. Is that true? Is it really that short? I thought it was like- I'm just joking, but it is like that. I mean, like after somebody clicks play, you just see the curve start to go space mountain downwards.
And then it flattens out, but-

**Sam Parr** (1:00)
Are you looking at the data? Like I rarely log in.

**Shaan Puri** (1:04)
You just let it flash the camera in the first five seconds every time. So there we go.

**Sam Parr** (1:08)
You know how like there's a joke about news anchors wearing like shorts with me? It's the sleeveless T-shirt.
I'm going jacket, sleeveless T, baby. How's that for flash?

**Shaan Puri** (1:25)
I mean, I don't even know what you're prepared for. You're like, I can go outside. It can rain. I can be a doctor for a minute. I can work out. I can climb a mountain.

**Sam Parr** (1:34)
Well, it's it's a it's one hundred and seven degrees in Austin today. And so I'm either shirtless or sleeveless T most of the time. When I record, I got to put the jacket on. So I look a little professional.

**Shaan Puri** (1:47)
Dude, I've been trying to convince Ben to move to California from Austin.

**Sam Parr** (1:52)
I originally pegged it at a 15 percent chance. What's what's it at now?

**Shaan Puri** (1:56)
Oh, I think we're like up to 50 I think we've made serious headway. Now I put in all this work. What I needed to do was just wait for summer, just smoke them out. Right.
All I had to do is just smoke them out. I don't know if I ever told you this. I once was doing a deal that required us to negotiate with a company called PetroChina. PetroChina is basically like ExxonMobil but it's owned by the government in China. So we go to this and they're like a huge company, but it's owned by the government so nobody knows how much it's worth, all that stuff. But it's mega powerful oil and gas company in China. So we go and we're supposed to negotiate this deal. I kid you not, they did the opposite of smoking us out or sweating us out. They just froze us out. They put us in a room that was just cold as hell.
There was no way out. First, getting to the room was like a 20-minute walk, like going through this labyrinth of doors and we get to this room.
We're in, they'll be with you soon, and then they leave and seven hours pass. We're sitting in this room and I'm like, hey, I think they forgot about us and we got to go talk to somebody. Then I tried to stand up and immediately an arm puts me back in the chair. They're like, no, no, no, this is part of to freeze you.
Just to make it uncomfortable and they're like, you show no weakness here.

**Sam Parr** (3:18)
We just sit and there's this urban myth, I don't know if it's true or not, where Steve Cohen, one of the guys who apparently is based off of his Billions characters, based off of him, Steve Cohen, rich guy, owns the Mets, where the reason why Patagonia vests are popular on Wall Street is he used to make his office freezing. When the SEC regulators would come in, they're really uncomfortable and everyone knew.

**Shaan Puri** (3:42)
They didn't want to stay.

**Sam Parr** (3:43)
Yeah, they didn't want to stay, but apparently it works.

**Shaan Puri** (3:47)
Dude, I mean, my Costco has a walk-in freezer where you go get like a walk-in fridge, but it's a room, it's a giant room where you go get vegetables.
That thing is so uncomfortable. I mean, it's like whatever's the nearest vegetable, that's all I'm getting and then I'm getting out of there. I definitely believe it. If I was the SEC, I would get the fuck out of there.