My Claude Code marketing stack (It just works)

**Greg Isenberg** (0:00)
Amir is back on the pod, thank you. By the end of this episode, what are people going to learn?

**Amir** (0:06)
Today we're going to cover three aspects of building a business, using new tools to actually build out landing pages, and then using other tools like HumbleLytics to actually create high converting landing pages and running experiments. So we're going to cover how to actually use Idea Browser to build the right amount of context and planning to come up with an idea and build a landing page behind it, validate it, refine the design using paper design, and then going into HumbleLytics and then running an experiment and tracking data to then come back and keep optimizing for conversions.

**Greg Isenberg** (0:36)
And you're going to commit to giving all the sauce. You're not holding back.

**Amir** (0:40)
We're going to go through everything, all the sauce. By the end of this, you're going to learn what it takes to take an idea, validate it, refine it, build a landing page with a nice design that's not biocoded, and then get the right data to make some money.

**Greg Isenberg** (0:53)
Okay, because there's a lot of tutorials that sort of promise that, right? Then you end up with like a purple vibe-coded landing page.

**Amir** (1:00)
Do I ever let you down, Greg?

**Greg Isenberg** (1:01)
No, you don't.

**Amir** (1:01)
I don't let you down.

**Greg Isenberg** (1:02)
That's true.

**Amir** (1:02)
There you go.

**Greg Isenberg** (1:03)
All right, let's get into it.

**Amir** (1:05)
All right, so.
Idea Browser came out with something really cool, I really like, which is basically, you can now directly connect Idea Browser to Claude Code as an MCP. What's really interesting about it is, you guys used to focus a lot on finding the right idea and then building it, but what was missing was, how do you track the natural progression of how the business is evolving over time with the right context and documents, to then come back with reference to say, okay, cool, this is the idea I had, here's how I started with the ICP positioning, now I want to come back and refine this, or help me figure out kind of what to pitch for or who to go after as my customers. So I was playing around with Jordan earlier today. We were on a live stream and we found this really cool idea, which was an AI sparring partner for B2B sales teams. The idea was, how do we build a tool that essentially helps reps practice on prospects real time and get them to essentially go through simulations of going through a sales call and getting feedback on what they can improve on. We put together a quick landing page. We made some designs and then got some data in there and started tracking it. So for today's episode, we're going to build on top of this. We're going to refine the messaging. We're going to go through some sections on the website, refine the copy and design, show you how to use paper for that, and then also get some experiments and AB testing in there. Cool. So what we have so far is we have this one specific file, which is like an offer definition and talk tracks. It tells you who your target customer is, the transformation, the offer, the value, competitive positioning. What's really cool is you guys also have skills in here, which you can use to then build on top of the idea. So I actually want to use the lead magnet legend here, this specific skill, to build the specific lead landing page site to kind of get someone to come and sign up and go through this process. So we're going to open up Terminal and we already have all the MCPs connected. So if I go to MCP, you can see I have Idea Browser, I have paper, all that. We're going to go through it. So I'm going to say connect to Idea Browser, MCP, look at my AI B2B sparring partner project. Let's just hold the right context, then use the lead magnet skill to create a...

**Greg Isenberg** (3:34)
By the way, I just gotta say this, because people are gonna hate on you for the comments. In the comments, you type your prompts, you don't use voice.

**Amir** (3:44)
Listen, I love Whisper Flow, but tell me how I'm gonna do this while I'm doing the pod, okay? All right, just, you gotta bear with me here.

**Greg Isenberg** (3:50)
Okay, so when you're at home, are you using Whisper Flow or are you still typing?

**Amir** (3:54)
I am, so I'm using, I usually use Whisper Flow when I'm initially starting a project. Or some session, and it's like a long, it depends honestly on the context of how much information I'm going to put in the Terminal. But yeah, I got Whisperflow, you know?