Meet The Man Behind Conor McGregor’s +$650M Empire

**Sam Parr** (0:00)
What was reported, I think, was 30 to Conor and 100 to Floyd. Was that what was reported?

**Audie Attar** (0:04)
I think it was certainly higher for Conor, that I know. And for Floyd, I would imagine it would be probably around there or higher, just depending on what he did again.

**Sam Parr** (0:14)
Wow, you really think that 100 million was true?

**Audie Attar** (0:17)
Well, I mean, Conor was, I'd say, just under 100, right, when it's all said and done. So that's his part. So again, we had a partner in the UFC, and I won't get into the specifics. But yeah, so from Floyd's side, it's very reasonable to think that he could have pulled in 100, assuming that he didn't take it all.

**Sam Parr** (0:48)
Audie, I see all these interviews with you. I see you on the UFC behind the scenes stuff, and you're always wearing slick suits, and you're dressed nice right now, but I just saw that you're drinking out of a Stanley mug just to remind everyone at home that no matter how fancy someone is, we all have a little basicness inside of us.

**Audie Attar** (1:06)
I always say, it's business, much like sports. You have to, you wear your uniform to play the game, right? But we're all human at the end of the day. We all have our casual clothes, our at-home.

**Sam Parr** (1:20)
I've only seen one interview. And I've watched a bunch of your interviews. There was only one interview that you weren't wearing a suit. You were wearing like Lululemon and a hat. That was the only time I've seen you.

**Audie Attar** (1:29)
I'm gonna have to switch it up now, man. I have to switch it up. But it's a pleasure to meet you guys, man.

**Shaan Puri** (1:35)
You should zig and zag the other way. Cause I think a lot of people in the like agents, talent management, they all are all like very slick looking. You should go the other way, right? Like you should go at leisure as your main thing. Cause you were an athlete.
So I feel like you can pull that off. And a lot of guys in that space will all look like suits in comparison.

**Audie Attar** (1:55)
I'm gonna have to, man. I'm gonna have to to make people remember that I was actually one of them before I became a suit.

**Sam Parr** (2:02)
Well, there was some bum out there in San Francisco who was the first person to wear just like, pajama bottoms and a T-shirt instead of a suit. You just, that's your burden now, I guess.

**Audie Attar** (2:12)
I was from Cali too. So I got to start just rocking flip flops. You know what I mean? Just all good with the flip flops and the shorts.

**Shaan Puri** (2:19)
In Silicon Valley, it's like the opposite. Like I remember when I first moved here, I went to like this nice kind of like club, speakeasy type thing and everybody's waiting in line and a guy walks up with a hoodie and you know, it just looks completely disheveled and the bouncers know like, all right, this guy's either homeless or a billionaire. We don't know which one. We got to just err on the side of maybe this is like the next Mark Zuckerberg. Let him in, let him in first.
Go that way. I realized, oh shit, the status game is different here.

**Audie Attar** (2:43)
That's funny. I heard a lot about that. Yeah, certainly a counterculture if you will to business, the New York hustles all suit and tie whereas the San Francisco hustles definitely flip flops and holes in your t-shirt.

**Sam Parr** (2:59)
So your introduction here is, you've done a bunch of stuff. So you've started Paradigm, which is, you just call it an agency, a sports agency, sports management company.

**Audie Attar** (3:09)
I'd say it's a sports management and entertainment platform. That's what it is.

**Sam Parr** (3:12)
A platform, all right, with the most famous guy being Conor McGregor. But I also think you have Izzy. Do you have one more champion on there? I thought you had three.

**Audie Attar** (3:19)
So Izzy is a former client of ours, but definitely was an amazing client while he was with us. Michael Bisping, Steve Warner Boyd-Thompson, Michael Benin-Page, Rico Verhoeven, past clients, obviously Chris Lytle, who was actually one of my first clients. That's how I got into the sport.
But yeah, very fortunate to work with some of the greatest fighters of all time.

**Sam Parr** (3:43)
Yeah, so just a bunch of ballers. But then you also co-founded Proper Twelve, which we're going to ask you all about it. But according to the headlines, it was like a $600 million exit. So you've had some maybe even more success there than the main thing.