**Scott Galloway** (0:00)
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**SPEAKER_2** (0:38)
K-pop demon hunters, Saja Boys' breakfast meal and Huntrix meal have just dropped at McDonald's. They're calling this a battle for the fans. What do you say to that, Rumi?
**Claire Miller** (0:47)
It's not a battle.
**SPEAKER_4** (0:48)
So glad the Saja Boys could take breakfast and give our meal the rest of the day.
**James Sexton** (0:52)
It is an honor to share.
**Claire Miller** (0:54)
No, it's our honor.
**SPEAKER_2** (0:56)
It is our larger honor. No, really, stop. You can really feel the respect in this battle. Pick a meal to pick a side.
**SPEAKER_6** (1:06)
I participate in McDonald's while supplies last.
**SPEAKER_7** (1:09)
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**Scott Galloway** (1:36)
Today's number, 49%. That's how much more likely AI chatbots are than humans to validate a user's action. Even if it's deceitful, illegal or harmful. I asked my ex-wife once she wanted for Christmas and she said, a divorce. And I said, mm, that's way too fucking expensive.
Listen to me. Markets are bigger than us.
**SPEAKER_2** (1:58)
What you have here is a structural change in the world distribution.
**SPEAKER_4** (2:00)
Cash is trash.
**Claire Miller** (2:02)
Stocks look pretty attractive.
**Scott Galloway** (2:03)
Something's going to break.
**SPEAKER_2** (2:04)
Forget about it.
**Scott Galloway** (2:06)
Ed, how are you?
**Ed Elson** (2:06)
I'm doing all right. I'm in New York. Yeah, I'm doing okay. How are you doing?
**Scott Galloway** (2:13)
Well, that was fascinating, Ed. We don't talk about me enough. Okay. I'm doing great. I'm headed to Florida on Thursday. I'm going to take some time off. My kids are coming with me. They'll get to see their friends. And yeah, I'm super excited. I'm going to Los Angeles to get more projects going that will soon be canceled.
**Ed Elson** (2:35)
Movie projects?
**Scott Galloway** (2:36)
Yeah, or TV. My book has been optioned, Notes on Being a Man. And it's either going to be a documentary or a-
**Ed Elson** (2:43)
Seventh Time Lucky?
**Scott Galloway** (2:44)
Yeah, there you go. It's either going to be- I can mock my failure in Hollywood. You cannot. It's either going to be, Which You Like Better, a documentary on young men and the challenges they face including Solutions or an original scripted series that's sort of an R-rated Wonder Years.
**Ed Elson** (2:59)
Original scripted series. Louis Theroux already did it, and he did it better than anyone could.
**Scott Galloway** (3:03)
Yeah, this would be a little bit different. Have you seen The Manosphere?
**Ed Elson** (3:06)
I have. I thought it was one of the best documentaries I've seen in years.
**Scott Galloway** (3:09)
Well, let's talk about that. What did you take away from that?
**Ed Elson** (3:12)
Honestly, I think my biggest takeaway was the fact that there is an entirely different media ecosystem that is flourishing beneath a lot of people's noses. I mean, I thought Louis, the way he conducted himself was excellent, and I thought that the way he exposed what is happening and the messages that are being put out there by these guys was excellent. But honestly, I think the big takeaway, what I loved about it is that he shined a light on how huge these guys have become.
Most people don't really know the names of these people. They don't really know who Justin Waller and Sneeko and HS Tiki-Toki are. But I mean, thousands, hundreds of thousands, possibly millions of young children love these guys. And so what he did was he showed like, this is what is exactly happening. And he didn't really mince words about it. He literally went into the, as the documentary says, he went inside of it and he showed us what's really happening there. I thought the way he did it was just excellent. Even the way that they showed how the live streams work and the comments streaming in and how things get reposted and clipped up and repackaged. Like it was really a lesson on how media works today in a way that I think a lot of people could honestly benefit from.
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