Making $1.8M/Year at 21 With YouTube Faceless Channels (Noah Morris)

**Noah Morris** (0:00)
Just YouTube revenue last year alone was 1.4 mil. My other side hustles are like another 400k. For example, this video made me like $69,000 in revenue. This one made probably like $67,000 in revenue. Five clusters that run on each celebrity channel, they produce one video a day. $20 for the voiceover, then $30 for the script writer, $30 to $40 for video editor, and then like $10 to $15 for the thumbnail. And then that's your entire video. The next video we uploaded was literally like 1.2 million views in 48 hours or something like that. To do 100 grand a month on a channel, you need insane amounts of volume. And once that happens, over those last couple months, I've made close to half a million of those channels.

**Richard** (0:44)
Welcome Noah to the 1of10 Podcast.

**Noah Morris** (0:47)
Thank you, thank you. Good to be here.

**Richard** (0:50)
And we also have Vexion, the number one YouTube channel just in the world. So yeah, Noah, how old are you and how much do you make per month?

**Noah Morris** (0:58)
Well, in truth, it is something that's variable, just like with any business, you have good months, you have bad months. But on average, the lowest months will be around 90K in revenue. And then the highest months are usually in the 300,000 plus. So but it varies between those numbers, depending obviously on, you have RPMs to take into account, you have also different seasons where, for example, an American audience in the summer usually watches less YouTube than they do in the winter, obviously, because they're inside more. So these types of factors, they vary the income a lot, and as well as how many trends are going on at one time, for example. So a couple months back, what you had going on is that there was a lot of US politics going on, together with the situation you had with a bunch of celebrities getting exposed, and then there were a bunch of other trends going on. And in those types of months, what I do is I really try to write viral content, right? And those months are usually my biggest months, because usually in May and June at the end of Q2, RPMs are relatively high. They're like the highest they will be in the first half of the year. So you can see the RPMs graph usually go up from January all the way up to May, and then they crash down back in July as soon as Q3 starts, basically. And then they will rise again up until the end of and the start of December in Q4. And those are the periods you really want to push for these viral trends, right? Because that's where you will make the most. So, for example, in May and June, I've had both had months above 300 grand. But after July hits, and for example, YouTube starts cracking down on use politics, or a trend in celebrities died, like, for example, the Diddy situation that you had. Then all of a sudden, your income is way lower, and you have to rely back down on your baseline of channels, your evergreen channels, right? So there's a mix. But my primary income really comes from those trendy channels.

**Richard** (3:12)
Okay, that's your specialty, trendy channels in general. Do you do any other style, or are you really focused on trendy?

**Noah Morris** (3:22)
I think of the best at trendy, because I wouldn't say necessarily I'm very good at making great videos, in terms of I'm not like Casey Neistat with insane creativity, or someone who enjoys overly obsessing over every second of the video to increase retention. That's not my thing. What I really do love doing is, in any business I do basically, is working out the rough lines, right? And that's what these trendy channels are, is they're working out the rough lines and then executing on them. And that's what I really enjoy, because I don't like tedious work. I've never been somebody who's overly specific or overly detailed. I've always been someone who likes doing things and working in rough lines. And that's really what trendy channels cater towards.
If you, for example, run a channel that's more branded, right? Think about like, perhaps Magnet Media, or you run a channel like Verne, Neo. That's where every video you upload really counts. Instead of the, like, the concept matters, like, the core concept of the channel matters a lot less. Because first of all, the videos are really high quality. And second of all, they usually choose a bunch of different types of topics that just naturally have a gap in demand and supply around them, right? So, yeah, there's two very different approaches to YouTube. And I tend to operate in more of, like, a trendy niche, right?