Jesse Itzler's Exact Playbook For Creating HIT AFTER HIT

**Jesse Itzler** (0:00)
Go rent the countertops of all the liquor stores, and then go to Nabisco, one of the big boys, and be like, hey, guess what? I want 10,000 countertops. You want to put your widget there?
You want to put your fucking widget there?

**Sam Parr** (0:17)
Keep the money warm, Shaan.

**Shaan Puri** (0:19)
Keep the money warm, baby.

**Sam Parr** (0:34)
Okay, everyone, what's going on? This is Sam. We have Jesse Itzler on the pod today. Very fascinating guy. He started a bunch of different companies.
The biggest one being Marquis Jets, which we got into some of the economics of that business.
And then he's done a bunch of other things. You see him on social media. He's done a lot of stuff. But like his life advice was actually really amazing.
We went deep into some of the numbers behind some of his businesses. We learned about his early career and there's like a ton of takeaways. The pod was only supposed to be 60 minutes long, but Sean and I were like so into it that we went over. I think we went like 90 minutes, something like that, because his story is super fascinating. If you like the Rob Dyrdek episode, which a lot of people did, I think our most listened to episode of all time, I think you're really going to like this one.
This was pretty spectacular. I love feeling good about it. And if you're watching this on YouTube, do me a favor, hit that subscribe button and make a comment because we've had a ton of people comment on our videos lately and a ton of people subscribe. We see the data behind it. So it's awesome that you guys are doing this. And it means a ton of us. We actually text each other all the time when someone makes a funny comment. So let us know. And if you're listening on iTunes or Spotify, hit that download or the subscribe button, whatever it is on those platforms, because we get notifications about those too. And it's awesome. We're killing it. We're growing a ton and we appreciate the army of people who are supporting us.
Enjoy the episode. Let us know in the YouTube comments what you think.

**Shaan Puri** (1:56)
Well, welcome. We got Jesse Itzler here, also known as, I think you might be the richest runner, white rapper in the country. So congratulations, my friend.
We are excited to have you here.

**Jesse Itzler** (2:11)
I love that. If you keep adding categories, I could be the richest in the world if you start to adding, like, you know, then have four kids that eat plant-based, et cetera, et cetera.

**Shaan Puri** (2:21)
So right on. So, you know, I'm excited to talk to you because you've done a bunch of amazing things. We've talked about you on the pod and we sort of spoke it into existence. I think we talked about it. Somebody might have sent you a clip. I'm not sure, but you, you reached out and said, Hey, I'd love to come on. You have, I'm just going to read a couple of these things. So I'm going to flatter you real quick, just so that the audience understands kind of just your background.
So like we said, started out trying to make it as a rapper and ended up creating a, a jingles company. So you were making jingles for, for sports teams, ended up selling that and created a Marquis Jets, a fractional jet owning company, sold that to Berkshire Hathaway, which Warren Buffett, obviously runs and owns.
You're married to Sara Blakely, founder of Spanx. You are an epic sort of fitness athlete yourself. So a prolific runner. I read your book. The day I got really into you is when I read Living with a Seal, which is the story of you living with David Goggins for 30 days.
I can't even really listen. I gave David Goggins for 30 minutes on a podcast. So living with him for 30 days, respect. You've created a bunch of companies outside of that, partner with ZICO Coconut Water and doing a bunch of prolific things. So you have a very prolific career, but the start was like anybody. It was humble beginnings. So talk about the early days when you were trying to do that. Let's start with the jingle company.
You told me you were sleeping on couches at the time, trying to make it and describe what was going on at that time in your life. What was the plan and what were you going through? How did you come out of that?

**Jesse Itzler** (3:59)
Well, I grew up in New York in the 80s when rap and hip-hop was starting to emerge in a bigger way, and that was the intersection of that happening and me going to college. So I was really into music early on, and while all my friends in college were writing resumes and going on job interviews, I was like, I'm making a rap record.