If you want a rich life, watch this before 2026

**SPEAKER_1** (0:00)
That is un-friggin believable. That made me cry.

**SPEAKER_2** (0:04)
This is Jesse Itzler, and he's got the craziest resume you've ever seen. He sold a private jet company to Warren Buffett, he helped build Zico Coconut Water, and he's the only guy who can say that 50 cent was his intern. But I don't admire Jesse just because he's rich financially. I admire him because he leads such a rich life. He runs these crazy endurance races, he goes on adventures with his friends, and I've always wondered, how does one guy do so much? As Jesse says, we don't lack time, we lack a system. So that's why I'm here at his house today to learn the exact system that he uses to plan his year.
Okay, Jesse, teach me how to plan my year.

**SPEAKER_1** (0:47)
Listen, this is so exciting, man. Thanks for being here. Yeah, I mean, first of all, before we even get started, I think it's just really important to talk about why we're here. I don't take years lightly. You know, we don't get a lot of them and we're all so busy. And I feel like in general, most people plan their life around work. And I think it's really important to plan work around your life. In other words, we tend to play life on defense. Like our calendars fill up with other people's requests for time, Zoom calls and meetings and weddings and appointments and kids stuff. Like before you know it, what do we have to show for a whole year? So we're sitting right now in December.
And do you feel like you had a great 2025? Like what were some of your highlights of 2025?

**SPEAKER_2** (1:32)
So we had a few events that I thought were pretty awesome. So we went to one of them in January. We planned a big event and we did it. It's called Hoop Group. So that's kind of one of my favorite parts of the year. I feel like because of our conversation last year, I picked a Misogi, which we'll talk about, but like this sort of grand challenge for the year. And I did it. And I'm like really proud of myself for doing that. And I kind of know that I really wouldn't have done it this year. It would have been on my Sunday list. And then there's other things that I kind of procrastinated or like, I couldn't tell you, what happened in April? I have no idea. There were some months that just flew by because I wasn't very intentional. So I did some of the things that I feel really proud of. Like I started coaching. I told you I started coaching a high school basketball team. We launched a new project for our work, and we really like poured ourselves into that. So there's a few things that I was pretty intentional about, but I would say there were many months that flew by.

**SPEAKER_1** (2:29)
Which is fine.

**SPEAKER_2** (2:30)
Yeah, but I want to be better at it. Like it showed me that this is super important. You know, I've always thought of myself as the CEO of my company, but not the CEO of my life.

**SPEAKER_1** (2:41)
We tend to play life on defense. Like our calendars fill up with other people's requests for time, Zoom calls and meetings and weddings and appointments and kids stuff. Like before you know it, what do we have to show for a whole year? So we're sitting right now in December. And do you feel like you had a great 2025? Like what were some of your highlights of 2025?

**SPEAKER_2** (3:02)
So we had a few events that I thought were pretty awesome. So we went to one of them. In January, we planned a big event and we did it. It's called Hoop Group. So that's kind of one of my favorite parts of the year. I feel like because of our conversation last year, I picked a Misogi, which we'll talk about, but like this sort of grand challenge for the year. And I did it. And I'm like really proud of myself for doing that. And I kind of know that I really would have, I wouldn't have done it this year. It would have been on my Sunday list. And I'm just really glad that I made the time because I wasn't going to otherwise. And then there's other things that were, I kind of procrastinated or like, I couldn't tell you, what happened in April? I have no idea. There were some months that just flew by because I wasn't very intentional. So I did like some of the things that I feel really proud of, like the Misogi that I did. I started coaching, I told you, I started coaching a high school basketball team. We launched a new project for our work, and we really like poured ourselves into that. So there's a few things that I was pretty intentional about, but I would say there were many months that flew by.