I Turned OpenClaw Into The Ultimate Employee

**Eric Siu** (0:00)
I'm going to tell you how I made OpenClaw my ultimate employee, not my ultimate personal assistant, which is how everyone else uses it. I'm going to tell you how you can make it your ultimate employee so it actually makes you money. First off, let me give you a couple of examples. One, my OpenClaw booked me a meeting with Google that then led me to getting invited to speak at a Google conference and it led to a whole host of other opportunities just from that conversation. Number two, OpenClaw writes me articles on X that average 85,000 views per article. Not only that, my OpenClaw also creates Instagram images for me that got 30,000 views. And my OpenClaw interacts with my team inside of Slack, and it helps fill the gaps in the information. It helps them strategize as well, and it helps them actually get work done. So let's get into it. I'm going to show you how I've made my OpenClaw my ultimate employee and how you can do the same thing as well. You're going to want to stay till the end because there are some really good nuggets to help you ultimately drive more revenue.
Okay, so this is actually one of the articles that I've created inside of OpenClaw that goes through my setup because my OpenClaw works to me. I talk about, hey, I want to share on X the cool setup that we have. And so there's a handful of things that it can do for me. So number one, we have the YouTube repackage engine. So you're on YouTube watching this right now. For the most part, I publish my YouTube videos on Mondays and Thursdays, and some will take out the gate. By the time we notice it's too late, the algorithm has already buried them, right? So what we built was we want a video publisher, and then YouTube API checks views versus baseline, and then the second checks confirms trend, and then if it's performing okay, we do nothing. If not, then we pull the transcript via API. We generate three new titles, and then we have an expert panel that scores it, and we only accept scores that are over 95+. And when I say expert panel, that means it pulls from either the best people in YouTube right now. It could be, you know, Patty Galloway, it could be MrBeast, for example, and then it's going to keep recursively scoring until it gets better, and then only then is it going to accept the title, and then same thing with the thumbnail as well, and then, you know, using the Gemini model, and then we send a telegram with the approve buttons, but ideally, you don't want to have to do that. You can just approve it and let it go, right? And then you, you know, the human kid, you can tap one button, or you can hand this off to one of your employees to do it for you, or you can just have it do it. Once you've built up enough trust, you could just have it do it. More on that later, you know, for example, I had this post over here. OpenClaw made me go viral overnight. So this one only had 301 views initially, and then once we adjusted it, then the score went higher, but then the views went a lot higher to it. And actually, case in point with this specific, you know, whenever we adjust titles, I just want to prove to you that this works, right? This original post only had one like on it after the first hour. We changed the title, and then it shot up to 46,000 views or so, right? You know, we have the YouTube repackage engine. That's one piece of it. Trigger-based prospecting. So the way I use my OpenClaw inside of my Slack is it actually will find opportunities. It will actually interact with my sales team as well. And it combines with my Gong, which is my sales intelligence tool. Listen to, you can listen to the calls in there. It has our CRM, which is HubSpot. And then it handles different forms of prospecting. So we call it unified prospecting actually. And so we have trigger-based prospecting here where, for example, if a new CMO hires, starts at a new target company, we target most of B2B, or there's new funding announcements or new job postings, looking for marketing hires specifically, then we can score each signal based on ICP, fit, timing, and relationship. And then we do unified outbound, which is, you know, we'll have a deal of the day, where you select the best deal of the day, cold outbound, which will batch, and then deal reseructor, which is reviving stale, lost deals, right? And then the team can approve, or you can set this to, you know, fully autonomously work on its own. But you want to have a crawl walk run in the situation, just like with an employee, you want to make sure that you're training that employee up. You want to make sure there's an onboarding sequence, because if you don't spend time with your agents initially, they're just not going to be that good. It's the same thing with employees too. You can't just assume that they're going to read your mind. You want to make sure that you're talking to them, you're answering questions, and you're strategizing with them. And so, this to me replaced a lot of the other AISDRs out there that you're seeing, because you could just do a lot of these things, right? And then all you're really doing is you're just talking to the OpenClaw and going back and forth with it. So we're actually inside one of my sales Slack channels. I highly recommend that if you have a team, you put your OpenClaw inside of Slack, because inside of Slack, it's going to spawn a bunch of ideas, your team's going to see how it works, and it's going to give them a bunch of ideas too. And they can query questions, get a lot of data that they need, and they don't need to wait on a data analyst anymore. Not only that, as an example today, Ashley shared something from LinkedIn, and I knew it was going to be a good post because I think Ashley has good judgment. So I just said, hey, Aero, which is our sales AI outbound sales agent, I said, can you read this? Take this into account when building called Outbound. It took it in. It's a, hey, I got all these takeaways over here. Boom, it's going to be added into Outbound. And then not only that, Ashley saw this. She's like, oh, damn, I didn't know you could do that, right? That's cool. But you can see these daily outbound prospects are in here, and then I can just go back and forth with this thing. The sales team can actually interact with it, and it can also help it improve too by giving it feedback. And then it has contextual memory, and it's going to compound over time. So it's a really smart employee that knows how to connect the dots with everything, and it can query whatever information you want, and it can do work for you. So it can just end to end, it can handle a lot of the work for you. And that is the power of OpenClaw, not just as a personal assistant, but as an employee. All right, so now I'm going to give you a bonus too. From an employee standpoint, when you look at OpenClaw, this is my OpenClaw SEO employee, okay? So inside of our SEO group, I had asked my OpenClaw, I was like, hey, this is Oracle, okay? So Oracle is our SEO agent. I was like, hey, Oracle, what outside the box things can we do to level up single-grain AEO based on our numbers? What parts can you execute? Here's where we actually stand on AEO, what's outside the box, and what I can actually execute on right now. So it's kind of calling us out where we're strong and where we're weak right now. And we need to do better on AI era terms. We need to do better with perplexity. Actually, I'll put a little less weight on perplexity, but these things are good. Okay, interesting. So these are outside the box moves, but here's number... I think it's number six? Yeah, number six. Answer engine bait. So we want pages built for LLMs, not Google. So what's interesting to me is that Amy, our SEO leader, she said, idea six about answer engine bait. How would you create our existing site content against your own answer, your own optimization levers? Please separate based on sub page groupings and URL structure. So boom, like look at the right side over here. Oracle. Here's my six AI, AEO optimization levers created per section. And then here's these tables. Here's this agency section for you. Here's how you're scoring D, D minus D, C minus C plus. Here's justifications for everything. Services. Here's how you're doing C, D, D, D, right? So what's cool to me is it's giving this over here and it's strategizing and it's doing it fairly real time. And then Amy's tagging other people. So my point of telling you this is that when you work with OpenClaw in disrespect and you're running, you're helping other people. Maybe you're serving clients, okay? Maybe you're a consultant. Maybe you are, you run a business. This is how you should be working with it. Not just like, oh, you know, I used it to book a flight from me or whatever. That's cool. Like that to me is base level, right? But if you want to think about driving revenue, you should think about how you can make a fleet of these employees to help you do things that you could never do before. That's how you want to be looking at this, right? So I have a bunch of other examples. I mean, on the social media side, on the SEO side, I just showed you sales side. On the leadership side, it helps us with some insights on our SaaS product in terms of what we can do from an onboarding standpoint, where there's funnel drop off. There's so many things that it's spotty. And then you can set cron jobs, which are chronological jobs to run daily, to be very proactive. So it not only has memory, it's also proactive with you as well. And when you think about this, that means you can spin up so many different employees to get the job done for whatever it is that you need to do. So what I'm going to show you now is I'm going to show you a couple of things that you should be considering when you're building out these employees. So this is going to help you make them even more effective for you and make your army that much better. Quick break. I want to tell you about something that we've been building. For years at Single Grain, we've been doing SEO and content for clients. And the biggest problem is always execution. Everyone knows what to do, but doing it at scale is brutal. So we built ClickFlow. It's an AI SEO product that creates content that actually sounds like your brand, not just generic AI garbage. It also helps with other areas such as internal linking, creating FAQs, and more. We use it ourselves. Our clients use it. One user reported saving over 90 hours a month alone. If AI SEO matters to your business, you can try it for free for 14 days at clickflow.com. All right, back to it. So the thing I want to show you here from an infrastructure standpoint is the Elon algorithm. So the Elon algorithm is, it's very simple. It's QDESA. The way I look at it is you want to question the requirement. You want to delete as much as possible. You want to simplify, speed up, and then you want to automate. Most people think about automating too soon. And so when I run this Elon algorithm, you can see, hey, who asked for this cron job in the first place? Does it connect to revenue within two steps? Has Eric ever acted on its output? Delete. If nobody acts on it for three weeks, kill it. Simplify. We consolidated 61 crons down to a target of 8 to 12, which is what we did. Accelerate. Auto. Execute proven actions. Low risk items. Skip approval. And then automate. Close the loop. Outreach. Reply. Meeting. Revenue. So I think a lot of people just try to automate too soon with this stuff. For me, because this is actually operating within my business, I want to make sure that I trust this before I let it go yellow and do its thing. And so having the Elon algorithm, it runs once a month, that's very helpful to me because it saves on costs and it makes sure that we keep things tight. Because I, at one point inside my telegram, had too many cron jobs going, and it just became too overwhelming for me to manage. So when we look at the Elon algorithm, look at this. So before we had 61 cron jobs over here, I think from outbound content, SEO, meta, strategy, all these things. And then it's costing 63 bucks a week, 50 plus messages a day. It's not even 63 bucks that matters. It's the 50 plus messages a day, and it only acted on 30 percent. And then we did an audit, and we killed all these cron jobs over here. Then we consolidated a few over here. And then after, we target down to 12 crons, 25 bucks a week, three to five messages, and then act on 80 percent, right? Which is a lot better, because that ultimately means I'm taking more action with this stuff. And so instead of spending three hours a day on this, maybe it's more 15 minutes of my day, right? So that's the savings that you're looking for. So that's one optimization that you should think about making. Now, the other piece too is that you do want to be thinking about, you know, weekly metrics enforcement. So I actually sent this to my leadership team. So how are we doing with, you know, margin, team utilization, net revenue retention, pipeline velocity, content performance? So these things over here. So you can, the old way is you could have asked someone to do a report. The new way is you just have it pop it over into Slack, and then it will ask pointed questions at whoever is responsible, and that person is required to respond. And then we just pull from all these sources over here. And then it compares to our goals as well. So it knows your goals, it's connected to all the resources, it's talking to people on your team, it's seeing how these people behave over time, and it's helping coach these people too, in addition to holding them accountable. So you don't just have one employee, you have an ultimate employee that has ultimate context because you're working with it all the time, it's working with you all the time. And by the way, if you're a content creator too, it's listening to you in meetings, it's watching your content as well, it's looking at the decisions you made, it's looking at the goals.