I Took The Risk.. And It Paid Out (Literally)

**Eric Siu** (0:00)
I have six AI agents running inside my business right now. Some of the names right now are Alfred, Cyborg, Flash and Oracle. And they do a whole host of things, such as looking through my Google Search Console, looking through my CRM, saving me 500 grand plus when it comes to my costs, and doing much more than that. And the number one question I get is, how do you make sure they don't go rogue and blow something up? I'm Eric Siu, I'm the founder of Single Grain, and I can't write a line of code, and I built a system where I trust my agents enough to let them touch live deals, live content and live client work. It took me a while to get here, I made mistakes, I'll show you exactly what I learned, and more importantly, I'm going to show you how you can actually start to hand these agents off to your team, so they help you scale much faster. Because the difference between AI that helps your business and AI that embarrasses you in front of a client comes down to one thing, trust infrastructure.
So if you actually want to trust an agent and you want it to scale with you, it all comes down to your initial setup. Your agents, for example, I use Open Claw, and for our clients, we have been using Nemo Claw, which is the enterprise grade version. And the most important thing is that you are figuring out, OK, what are the security concerns that you have for your company? What's the right permissioning? Are you going to give everyone permission to make changes to your agents? What level of access are you going to give to your agents? Are you going to give all of your agents access to your credit cards? Are you going to give all of your agents access to your financials? You can't do that, right? And so the infrastructure is really important. So I'll give you an example here. What's Alfred? Alfred is our chief of staff. So Alfred sits at the very top. And then what happens is you have other agents that report to it. So Flash, which is our content agent, reports to it. Arrow, which is our sales agent, reports to it as well. We have a reporting structure here that works out well because you have a chief of staff that has more of the context, and then it can feed that context when the other agents are calling for it. Now, the other thing, too, you can't just give it all your passwords, right? So what we did was we created a password vault where the agents can pull from that. And we also have our Mac mini. So my Mac mini, I have local infrastructure here. So my open call is run on a Mac mini. And so that is the that's the main attack factor, right? That is really important. You have to make sure that you set it correctly up with the soul.md. You want to say what it can, what it can't do. You want it to remember certain things and you can have it do that as well. But the key thing is one, how are you minimizing the blast radius? Right. So if someone hacks you, for example, if you let it send emails from your personal email, well, the blast radius is really big because then it can just send everyone emails and then ask for information. Right. So you don't want to just let it do whatever it wants. And then you want to limit the blast radius. And so for our passwords, we only give it limited passwords. For the access to the internet, we don't just let it crawl whatever it wants to crawl. Right. For the passwords, the access that we give it, it is very limited. And that way, and for example, the credit cards would give them virtual credit cards so that it can't just burn whatever it wants to burn. Right. Because it will make mistakes. It will forget things as well. So you just have to understand that there are no solutions exactly. There are trade-offs. Right. So every bit of autonomy that you decide to give it additional autonomy, you're going to have additional security risks. So you have to keep that in mind. And that's why when it comes to businesses, we go on NemoClaw because it's the enterprise-grade version where you might get the ability to do three different things, but you can only do two or three at once. Right. That's one of the key benefits of having something like a NemoClaw. So let me give you an example of the agents here. You can see that Oracle, which is the SEO agent, it is making SEO recommendations. It's actually helping with strategic scans. It's helping with not only the recommendations, but the execution as well. And you can see Alfred here is the very top and then Arrow is our sales agent over here. It is handling outbound, it's sourcing pipeline as well. And it's also connecting product qualified leads from the different products that we have. And it's figuring out how engaged are these people based on their engagement. What email should we be sending them to try to get them even more engaged and try to helpfully upsell them and cross sell them to our other products and services. Cyborg helps us with recruiting. All of these agents, by the way, I'm able to talk with them in Telegram. That's where I want to have maybe more private conversations. And in Slack, when I want to have it collaborate with me or my team, I can have threaded conversation. When you have your team working with them, it's even more useful, right? Then you have to figure out, oh, what permission do you want to give to your team too? Maybe you want to make copies of these agents so they don't customize it to where it's something that you don't want to use anymore, right? And so there's a lot of considerations that you need to have. So I would say that you need to make sure that you're very practical about how you set these up and what the goal of each of these agents are. Because if you just let it yolo, what's going to end up happening is it could delete your entire code base. And so you want to keep that in mind. Now, let me make this a little more tangible for you. So this is Slack right here. And this is my first time seeing this. And actually our producer is on this call watching right now too. So this came in today. I actually set this for last week. I was like, hey, do a competitive analysis of all the channels that are doing well right now, like long form outliers. What are long form outliers? What's the packaging that we can steal? What are the short form outliers that we can steal by multiplier? Right? So we're looking at, you know, this one is 116X on top of what their normal views are for that video. Right? So life before versus after. I'm like, that's a pretty good package. Right. And then this one over here, hard takeoff has started. I'm like, I think I can go deeper on that. So let's see, Alex Hormozzi, these are all the ways I failed. So maybe I won't use that one because it's only a 3X over here, but these multipliers are good for me to see. And then I can forward this over to my team or I can put Alfred into a channel, which Alfred is in a channel and it can collaborate with them. Right? And here's some packaging patterns we're testing. Before versus after AI. I think we should definitely do that one. Failure vulnerability, tight AI tool roundups. I don't know about tools because it's not necessarily good to drive leads for us. It could drive views. And the momentum signals. Matt Berman, he's got two hours and seven days. We should definitely take a look at him. Nate Hurk is Explaining the Cloud Code New Cycle Better Than Anyone. And he does a really good job with this. But then we need to consider for my business, because we sell products and services. We're not selling necessarily courses or coaching. How we want to go about this. If I'm doing courses and coaching, then maybe I want to hit every trend. But if I'm talking about these use cases for business, then I might want to go longer form and share business use cases, because that is my angle and not other people are doing that. If you want to triple your pipeline, double your revenues without having to cut headcount, you have to check out the revenue agents from SingleBrain. That's singlebrain.com. And within these agents, they'll chat with you, they'll do data polls for you, they'll strategize for you, they'll even handle outbound for you, they'll handle the sequences, they'll handle everything end to end. singlebrain.com and we'll see you over there. So my point is showing you this is, Alfred is very much my chief of staff. And I'm going to show you one more example here. I was like, hey, where can we run the Elon algorithm in our company? So I was at the gym earlier, so you can see it's 7:35 a.m., right? And then as I'm walking to the gym, I was like, hey, is it true for OpenClaw? We can actually use the CloudMax plan, so I'm trying to save money. So I'm asking all these questions. It's trained on me. It knows what my goals are. It's hooked into important documents that we have as a company. Watch, I'm going to give you one example here that's not going to give me a lot of risk here. So I said, hey, does AEO conference happen recently? Are you able to crawl through the site and tell me what you think we can apply to Oracle to upgrade the scaffolding? So Oracle is our SEO agent, and this is a conference that happened recently and I know they just published the slides and the talks yesterday on X. So as an example here, look, Oracle doesn't do these things today, AI citation monitoring. And we actually do cover that with ClickFlow, which is our SEO software, but it's saying, hey, you don't have this prompt curve analysis, you don't have this offsite consensus scoring, and then you don't have these other things. And these are the things you should do. You know what I did after this? I just took this, so it crawled all of the decks. I think it looked at the videos as well. I looked at the transcripts, at least. I just forwarded this over to my SEO team and said, hey guys, I think we need to think about adding this scaffolding to Oracle. And I've now cloned that agent for my team to use. And I'll actually show you this as an example, right? So when we're using this for business, check this out over here. This is me forwarding this over here. OK, so hopefully the team does something about this. Then I just added a cloned version of Oracle yesterday and said, hey, go ahead and introduce yourself. I'm yours, the SEO team's own agent. Not sure with other departments. I already have all the existing SEO intelligence from day one. Not starting from scratch. You can customize me, correct me, tell me your preferences. So I like to call this like a custom Tamagotchi. So those of you that are old enough, remember that Tamagotchi were like these little pets back in the day. Think of it like a Pokemon, okay? Like a Pokemon, you got to take care of it, right? You got to feed it.