I run a $180M+ company...here's how I'm using AI on a daily basis

**Sam Parr** (0:00)
All right, we should talk about AI, because you used to tweet about like boring, steady, any cashflow businesses. And I feel like for this one, you just ripped off your clothes and you're streaking through the pool right now. So what is your take on AI?

**Andrew Wilkinson** (0:22)
Dude, I am for the first time in a while, I'm waking up grinning every single morning, just like stoked to get to work. I was saying to a friend, I was like, this is like somebody just invented a new internet or something. Like that's how big this feels. And he goes, no, no, no, no. Someone just invented fire. Right. Like it's it's freaking crazy. And the best quote that I've heard on this is it's like we've discovered a new continent with 10 billion people on it. And they're all geniuses and willing to work for free. Right. And so everyone's talking about this, you know, agents, right. Agents is like a meme right now. And what we're really talking about is digital employees and digital people. And when you shift your mindset like that, you go, holy crap. Like not only is this an incredibly exciting time to be an entrepreneur, but the implications are going to be absolutely crazy. Like, you know, that's saying there's decades. What is it? What is it? There's nothing happened. And then there's days where decades happen. I feel like right now, decades are happening, you know, like crazy.
And here's how I'd put it. So if we just paused AI, we shut down all the AI labs, and all we focused on was just rollout of what already exists. I think probably between self-driving cars and AI agents, 20% of all current jobs are gone.

**Shaan Puri** (1:46)
What can you explain examples of the way that you're using it now to save, make yourself more productive, both personally and in a business level, or is this mostly like theoretical where you're like, it's almost there?

**Andrew Wilkinson** (1:58)
Well, it's a bit of everything. So I'd say like we're in the AOL dial-up phase right now. But like AOL dial-up, it's still pretty freaking cool if you've never used the Internet. You know, basic stuff that everybody should be doing. Like I have an agent that preps me for every meeting. So 30 minutes before every meeting, I get a text and it says, hey, you're meeting Shaan and Sam. You were emailing them about this topic. You're going to invest in their company. And here's two bios on them. It goes to LinkedIn and just summarizes it. So something very basic that otherwise a human would do. Previously, my assistant would do that. I have it monitor my stock portfolio. I have it tell me about local events.

**Sam Parr** (2:37)
For the first one, so how did you set that up? How did you, what tool are you using to do the meeting prep? 30 minutes before you get a text saying, hey, you have this meeting with these people about this.

**Andrew Wilkinson** (2:45)
So you guys know Zapier? It's basically Zapier for AI agents. So Zapier, it's freaking amazing.

**Shaan Puri** (2:53)
Andrew, you introduced me to someone who worked at Lindy and her name was Lindy. And I was like, wait, you, I don't understand this. We got 25 minutes into the conversation before I realized it was just a woman named Lindy who worked at this company called Lindy.

**Andrew Wilkinson** (3:07)
Basically, they founded the company and they were like, oh, like your name is an awesome name for a company. Let's just call it that. But it's also super confusing because she runs the sales team.

**Shaan Puri** (3:19)
Yeah, I was like, wait, so you're, are you Smutter Child?

**Sam Parr** (3:23)
Most people, it'd be like a quick two second thing. It's like, oh, Lindy, yeah, yeah, that's cool. How funny. And then they move on and get into the sales demo, whereas Sam for 25 minutes is like, hold on, are you Lindy or this is Lindy? Like would not let it go for 20 minutes.

**Shaan Puri** (3:41)
All right, so when I ran my company, The Hustle, I think we had something like 2 million subscribers, and we made money through advertising. We didn't actually make that much money per person reading the newsletter because advertising in general is kind of a crappy business model. And so I remember sitting down and I'm like, what are all the different ways that I can make money off The Hustle that aren't advertising? And so to make sure that you don't make this mistake, Shawn, me and the HubSpot team, we went and looked at a bunch of different ways to monetize your business. And we put it all together in a really cool document where we lay it all out along with our research, and we call it, very appropriately, we call it the Business Monetization Playbook. Go to the description of this episode and you're gonna see a link to that Business Monetization Playbook. It's completely free. You just click the link and you can see it. Back to the episode.