From $300k to $35M+ Selling Dog Ramps with Ramon Van Meer, CEO & Founder at Alpha Paw

**SPEAKER_1** (0:00)
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**Shaan Puri** (0:31)
There was a cup on the table, I remember. We were drinking water, a little paper cup. We were at this burrito place and you were like, if I could buy this cup for five cents and sell it to you for seven cents, that's my passion.
Ramon, he is back. The guest from episode two, which was one of the best episodes ever of this podcast. And then it was taken down for a bit. I don't know what happened. There was something, we got to take it down, make a little edit. People started hitting me up.
Hey, what happened to Ramon's episode?
That's how much people cared. They wanted to know. People were just keep attracting. Is that episode still in the library? Something happened. Some people noticed, which was amazing to me. And now you're Twitter famous as of today.

**Ramon Van Meer** (1:22)
Well, because of you and Sam, yes, because you and Sam retweeted me and I got like almost 8,000 followers overnight. I went from 2,000 to 11,000 within 24 hours, so.

**Shaan Puri** (1:37)
Well, it's not just because we retweeted. I retweeted a lot of stuff. You told a great story.
I'm just actually gonna, I'm gonna find the hook here because you did a good job. Did Sam write this for you?
Or did you have him edit this? Because this was so well done. I felt like this can't be your first thread and you started off this good on your first thread. How did that happen?

**Ramon Van Meer** (1:55)
No, well, it's Sam dripping off the whole tweet. So Sam actually helped me.
Okay, this one would work. This is the concept. This is a little bit like how you format it.
Then he gave a little bit like, I would start with this, I will do with this and I will explain that. Then of course I explained it. I sent it to him and he said like, yeah, this looks great.

**Shaan Puri** (2:17)
How would you have started it normally? And then I'll read what the end result was. What would you have normally said? Or what do you remember what your V1 might have been?

**Ramon Van Meer** (2:25)
Yeah. Well, like you and I are friends, so you also know me personally. Typically, I would not start off with like, I bought something for just little as X and now we're doing Y.
I will not-

**Shaan Puri** (2:39)
Too braggy.

**Ramon Van Meer** (2:41)
Yes, but Sam said like, no, you need to do that. And it's true as well, right? So why not just explain it? That's what people get people interested.
And now I think we have 7,000 likes and a bunch of like a thousand plus retweets.

**Shaan Puri** (2:59)
Here's what you said.
You said two and a half years ago, I bought a dog ramp business for $300,000. Already interesting. What the heck is a dog ramp business?
Since then, I've sold $35 million of dog ramps. Boom, that's the hook, right?
This little thing turned into a big thing. And then the promise, why you should read this thread. I'm going to explain why I bought it, how I scaled it, and why I bought it business versus starting from scratch. But first, dog ramps, question mark. And then that is, and then the little hand pointing down, like come read more. That is, you didn't take my power writing class, but that is exactly what, you would have been my star student in this if you had done this as the example, because it has all three elements, right?
What I call the frame. I bought it for 300K and I've sold 35 million. So that's the wow factor. Why should I pay attention to this? And why do I stop scrolling, right? So you have a scroll stopping number, $35 million of dog ramps.
You have a curiosity gap, which is what the heck is a dog ramp and how did this guy do it? And then you have a promise, which is I'm going to tell you A, B and C, but first dog ramps, which is like you gave them a lightweight entryway that they have, even if they don't want to know how you bought it, why you scaled it, all the operational stuff, I do need to know what the heck dog ramps, what the heck. And so beautifully done. And then you tell the story and the story is kind of amazing because people know that I don't talk about what my e-commerce business is, but they know that I have an e-commerce business. What they don't know is that it started because we were hanging out in your backyard and we were talking and the whole time we're talking, your phone is just going, cha-ching, cha-ching. It's like the, and I didn't even know what this was. It's the Shopify, Shopify is like notification sound and you didn't even notice it because it's always just normal to you. Your phone was sitting on the table.