Framework Friday: The Secret to Being Lucky

**Sam** (0:00)
All right, there's this amazing book called Getting Everything You Can Out Of All You've Got. I read it a few years ago and it changed my life.
And the reason I loved it was because it basically talks about how to get and make more money using things that you already have.
Coincidentally, today's podcast is brought to you by Business Made Simple. It's a podcast by Donald Miller, who I'm gonna tell you about in a second, but he has this amazing episode that's all related to this book and the things that I learned in this book. It's called How To Make Money With What You Already Have. It's an incredible episode. It talks about all the stuff that I learned in this book. The host is Donald Miller. I didn't know who Donald Miller was up until recently, but over the last 12 months, this is totally by coincidence. It was all separate people. They said, you have to check out Donald Miller. He's amazing. So I'm happy that he's part of HubSpot's podcast network. You can check it out, Business Made Simple Podcast. It's where he coaches you on how to build your business like an airplane, where the cockpit is your leadership, the body is your overhead, the right engine is your marketing, the left engine is your sales.
You have to check it out. This guy's amazing. It's called Business Made Simple with Donald Miller.

**Shaan Puri** (1:09)
Luck and risk are two of the most important words for anybody who wants to be great. But they kind of, I think for most people, feel like it's something that's outside of your control. Luck is this magical thing that either happens to you or it doesn't, or risk is this thing that you either get screwed by or you don't.
And I don't think that's true. I think there's a lot more to risk and luck than most people recognize. It's the same way that I think Eskimos have like 40 or 50 words for snow. When we see something just falling from the sky that's white and fluffy, we just think that's snow. Whereas they have 40 or 50 different words to describe the different types of snow, as you would if you lived in an extremely snowy environment, you would develop that vocabulary. And so similarly for an entrepreneur who is going in an environment of trying to make great success happen, maybe we need some nuance, some differentiation between the different types of luck, the different flavors of risk. And so that's what I'm gonna tell you today. These are the four flavors of luck and the four flavors of risk. Let's start with luck. So this I got from Mark Andreessen back in the day. He had a blog that he used to keep up. It's down now.
There's an archive of it up online somewhere called PM Archive.
And I still remember reading this post like 10 years ago. And it was about the four different types of luck. I think he originally read it in some book and the levels of luck are as follows. Level one is called blind luck. You just sit around, you get struck by lightning.
And you didn't do anything. It just happened to be you.
And it's not something you can count on either, right? So this is blind luck. And for me, I was just born with the use of my limbs and I was born healthy. I was born in the right country.
And I remember one time, my cousin gave me a bunch of raffle tickets that he had bought. He gave it to all of our cousins. And I ended up winning this dolly painting out of the raffle. I literally didn't do anything. I just sat there, he handed me a ticket. My ticket happened to win. And so that's an example of blind luck. That's level one. Okay, can't do much with that because it's sort of either gonna happen or it's not. The next one, you can increase the odds of luck in your favor by going to level two. Level two is what the phrase around fortune favors the bold.
And it's the same as the one above. It's sort of a lucky chance, but you increase the odds of it happening by adding motion or action to the mix. So you're doing a bunch of stuff. You're running around. If the first one is you're standing in place and lightning strikes you, this one, you're running around all over the place, kicking up dust, stirring up the pot, and something happens as a result of your motion. Your motion increased the surface area you were covering where you might happen to get lucky. And so this is a chance encounter, right? Maybe you're just out and about. And in doing so, you bump into somebody who's really interesting and opens up some opportunity for you. And there's a phrase, there's a quote that I like, which is, I've never heard of someone stumbling on to something good while sitting down. And this just emphasizes the importance of simply taking a bunch of action, of being out there, of having some motion and carrying with you some good vibes so that good things happen during the way. So that's level two, motion, fortune favors the bold.