Business as a sport, Surge AI, and Waymo vs. Robotaxi artwork

Business as a sport, Surge AI, and Waymo vs. Robotaxi

My First Million

June 25, 2025

Want to scale your startup? Get 700 prompts for your side hustle: https://clickhubspot.com/fpg Episode 720: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk about how Surge built a $1B business in 5 years and the second-order effects of self-driving cars.
Speakers: Shaan Puri, Sam Parr
**Shaan Puri** (0:00)
Dude, Manifest is out. There's a new word.

**Sam Parr** (0:02)
Uh, what?

**Shaan Puri** (0:03)
Generative.

**Sam Parr** (0:04)
Wait, is High Agency? Are we selling High Agency?

**Shaan Puri** (0:06)
We're selling High Agency at the top right now. We're spacking High Agency. It's gone. We've taken that cash, and we're plowing it into Generative.

**Sam Parr** (0:25)
All right. What'd I miss? How was the week?

**Shaan Puri** (0:28)
Week was good. What are we doing? Chris Corner, that episode's popped off. It's over 100K on YouTube, so that's going well. And dude, there were so many replies to one idea that was in that episode. I don't know if you listened to the episode.

**Sam Parr** (0:44)
The golfing one?

**Shaan Puri** (0:45)
The golfing one.

**Sam Parr** (0:46)
Yeah.

**Shaan Puri** (0:46)
Dude, I got literally hundreds of replies of people who are like, I could do this right here in my hometown. People are selling PowerPoint decks. People are doing drive-by, sending me videos of the lake where they think they could do it. They're reaching out cold. It's very intense. How many people have replied to this? And now we're going through it.

**Sam Parr** (1:02)
And what was the idea? Was it about betting as to where you could hit it?

**Shaan Puri** (1:06)
No. So basically on the way, there's a place in New Zealand on the way to the golf course, just kind of side of the road. There's like, there's a road that's driving by a body of water. And if you just stop on the side of the road, there's this thing called like whatever, the Hole-in-One Challenge, and you buy a bucket of balls and you're going to try to hit this Hole-in-One of this little golf hole that's floating out, you know, 100 yards away in the water. If you hit, if you get it, you get 10 grand. And so it's just like a fun thing for you to do with your buddies, like on the way or to or from a golf course. And he was talking about like, you know, sort of napkin math thing, what he thinks it's making based off of the available information. He's like, I think this thing does like 300 to 500K, you know, in revenue and the costs are pretty marginal. It's like a person standing there with an iPad. There's a scuba diver that goes in once a week and fishes out the balls. Like, that's it. And so people got, we basically said, hey, I think this idea could work in more places than just this random roadside thing in New Zealand. Let's bring this to life. And who wants to do this? And a lot of people have come out. So we're going to make it an MFM project. We're going to see what we can do with this.

**Sam Parr** (2:14)
So like all the comments were like, this is what I've been missing with MFM because like we started a lot with that. And then like our interests have grown. And so the content has grown to be or evolved to be a little bit different sometimes. And one critique is like, what is this, My First Billion? Because we talk about like, you know, bigger ideas. And I was thinking, I, you know, we've become acquaintances with Joe Lonsdale, who because of this podcast is worth, I don't know, billions, some amount of billions. And I was with him recently. By the way, if you need to pick that up, let me know if you need to pick up that name drop.
Did I drop? Did I drop that up here? Did I drop that name drop somewhere? No, but he was telling me like, oh man, or I was with him when I got my Twitter check. Like, you know how you get like Twitter money now? Like you're like, for example, for some reason, my Twitter was $1,000 last payment. And like the month before, it was like $600. And I was like, man, this is crazy. I just got paid $600 for tweeting, which is insane. He's like, yeah, I got like $400. And he was joking about how it feels just as exciting every once in a while to get like a $400 thing than it does however much money he's created in his lifetime. And I was wondering, do you feel like when you're talking about these things, like you just lit up when you talked about $400,000, when that may or may not, I mean, I don't think so. That's not gonna really move the needle for you in your life, but it's kind of exciting, isn't it?

**Shaan Puri** (3:41)
Yeah, not because of the money. It's just, I think it's awesome. I think the idea, the idea itself is fun. Making it happen sounds like it's gonna be fun. You know, actually, I was just watching an interview with a guy who, the NBA Finals just ended. They had Game 7, the Thunder 1, and there was this interview.

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