Andrew Wilkinson: The Hardest And Easiest Businesses To Start

**Sam Parr** (0:00)
All right, there's this amazing book called Getting Everything You Can Out Of All You've Got. I read it a few years ago and it changed my life.
And the reason I loved it was because it basically talks about how to get and make more money using things that you already have.
Coincidentally, today's podcast is brought to you by Business Made Simple. It's a podcast by Donald Miller, who I'm gonna tell you about in a second, but he has this amazing episode that's all related to this book and the things that I learned in this book. It's called How To Make Money With What You Already Have. It's an incredible episode. It talks about all the stuff that I learned in this book. The host is Donald Miller. I didn't know who Donald Miller was up until recently, but over the last 12 months, this is totally by coincidence. It was all separate people. They said, you have to check out Donald Miller. He's amazing. So I'm happy that he's part of HubSpot's podcast network. You can check it out, Business Made Simple Podcast. It's where he coaches you on how to build your business like an airplane, where the cockpit is your leadership, the body is your overhead, the right engine is your marketing, the left engine is your sales.
You have to check it out. This guy's amazing. It's called Business Made Simple with Donald Miller.

**Shaan Puri** (1:02)
What are easy businesses that you've started, where you're like, because for me, Milk Road was a way easier business than any business I had ever started. What's been an easy business for you?

**Sam Parr** (1:13)
And where does agencies rank on the easy to hard scale?

**Andrew Wilkinson** (1:17)
I'd say it's medium. I mean, the hardest, let's just say the hardest possible businesses are brick and mortar, or where you have to move physical goods and you have a lot of employees.

**Sam Parr** (1:32)
All right, Andrew Wilkinson, you're back. What's going on?

**Andrew Wilkinson** (1:36)
Not too much, good to be here.

**Sam Parr** (1:39)
Shaan, did you know that Sahil, one that we did, we had Sahil Bloom on the other day, two things were interesting to me. One, people thought when we were making fun of him that we disliked him. They thought I disliked him, which is not true. And two, it was shockingly popular. Did you see that?

**Shaan Puri** (1:55)
Well, that part's not that surprising. The first part's surprising. I mean, we were all making fun of each other, I thought. I thought it was a fairly even give and take, but maybe not.

**Andrew Wilkinson** (2:02)
Maybe we were a little too harsh.

**Sam Parr** (2:06)
But you only do that with people you like.

**Shaan Puri** (2:08)
Yeah, exactly.
If you actually don't like somebody, you don't just come out and start busting their balls. That's not really like...

**Andrew Wilkinson** (2:14)
To be fair, the guy is like stupidly handsome. I met him when I was in New York.
Very, very handsome guy. So we got to shit on him. Yeah, he's perfect. I mean, I can't take down the handsome guys. The worst part is you want to hate those guys, but if they're nice, it's almost worse.
He was very nice.

**Shaan Puri** (2:32)
The one thing that was really good is he's pretty prone to taking a cookie cutter response to things, because he's got a good image.
He wants people to generally like him. He's on TV sometimes. He's got his book deals. He's doing things where public perception kind of matters. Whereas if you're just an entrepreneur who owns some business, you don't need everybody to like you. But for his thing, it's good when people like him. It's good for business. But he came on and he was super honest, super open about everything and was not giving us politician answers, even though I do think he's a future president.
He wasn't doing that though. So I thought, mad props to him for just being normal. Like if we were normally hanging out, that's how he was on the pot. It was perfect.

**Sam Parr** (3:14)
What do you want to start? You want to start with some post-mortem stuff? Where do you want to go with this?

**Shaan Puri** (3:18)
Andrew, Andrew always sends us the best topics in advance where we could just pick a choose, like what's this word mean? And we could riff off that. But Andrew, I bet you have a sense of what you think the most interesting topic is. So let's not bury the lead.
What do you think is the most interesting topic that you have?