9 Things I'm Doing Differently in My Business

**Jay Clouse** (0:14)
Hello, my friend, welcome back to another episode of Creator Science. It's just me and you today, a little episode between the two of us where I wanted to bring you into my mind and let you know what I'm thinking about, where I'm spending my time, because I think it can inform where you spend your time as well. It seems like a weird time in the creator space, if I'm totally honest. By all measures, the creator economy is becoming more important, more competitive. Facebook is literally paying people to post on Facebook right now. They're trying to get more people to post. So on one hand, from the outside, it seems like the creator economy is thriving and growing, but there's something about my on the ground experience that suggests a little bit of the opposite. I mean, don't get me wrong, I still see people posting on these platforms all the time, but I do feel like there's a little bit less of a fervor around getting into the creator space. It feels like the people joining the space and aspiring to be content creators has kind of slowed down or subsided in lieu of AI. Like I'm seeing a lot of people who I think at one time were or would be interested in getting into content are now spending all their time with open claw and vibe coding. I don't know if that's a good thing or a bad thing, but it is a thing. It is a trend I've noticed where it seemed like there used to be a real push to encourage people to get into content. It seems like AI vibe coding, AI agents has sort of taken that over. And that's of course a sign of the times. These tools are crazy. But I do feel like the running joke used to be all of the content creators are people teaching content creators to be content creators. And in my position, I take a little bit of offense to that. But it is, there was some truth to it. There were a lot of people who were making their living convincing people that they should be content creators. And it was a churn and burn, earn your confidence enough to purchase my first thing and then just on to the next person that I could convince to take content seriously. And I've always been somebody where I only wanted to work with people who had already made that decision for themselves. Like entrepreneurship and content creation, being a creator is a subset of entrepreneurship. That is a huge dedication and a difficult thing. And I think a small number of the population is suited for entrepreneurship. And so I never wanted to talk people into being a content creator. I only wanted to help people who wanted to do it. But there was, like I said, a whole cottage industry of people saying, you should be a content creator. I'll show you how to get your first $1,000 or whatever. And then really churning people through. It seems like that camp of people and not individuals, but it feels like that trend has now moved into AI, where it's like, hey, I have an AI agent that you can buy. They're building AI agents to sell you on building AI agents. It's kind of the same pattern, but moved into a different space. And the net result is, I see fewer people on the ground floor beginning, talking about getting into content, who I think are bad fits. I think this is actually a good thing, that people who are still in the content game and who are joining the content game, I feel like their head and their heart is in the right place. And so that's exciting, but it does feel like there's a little bit less excitement or new energy around the space. And I felt that within my business a little bit less. I feel like I'm getting fewer beginners and more people who are taking things seriously. So anyway, that's just kind of like a macro trend I'm tracking in content. And obviously you're listening to this podcast. So I think your head and your heart are in the right place and you're taking this seriously. And I think in times when maybe the global eye, the eye of Sauron of what people think is popular and important right now, it may have shifted a little bit from the creator economy into AI. I think that's a really good time for us to quietly build and do our work. We are here to serve other people, to help those people reach their goals.
And it doesn't matter if the greater attention is placed elsewhere. So what am I doing in this season? And what am I paying attention to to help my business? Well, I have a list of nine things here that are on my mind, that I'm spending time on, that I'm thinking about, that may map for you as well. So we'll do five of these. We'll take a break and we'll do another four.