#71 with Nick Bare - Monthly vs Annual Subscription Billing, Fitness Events Post-COVID & Making Content To Build $10M+ Biz

**Sam Parr** (0:00)
This episode is brought to you by Superside. So superside.com, if you need something designed quickly, go to superside.com, give them a try.
We are back, this is the kickoff, Nick. We have a guest today, Nick Bare. Shaan doesn't know much about Nick. Nick, I will, I'm gonna say-

**Shaan Puri** (0:26)
Do you guys know each other in real life?

**Sam Parr** (0:28)
No, no. I'm a huge fan of his. And so Nick, we do this podcast, and it's got a great listenership, and people reach out to me all the time, and they think they know me because I'm in their ears, and I feel the same thing about you, except I get to see you because you're a big YouTuber. Nick, do you want to kind of get background about who you are?

**Nick Bare** (0:51)
Yeah. So I'm an entrepreneur based right outside of Austin, Texas, Army veteran. So I started my business in 2012 when I was in college out in Western Pennsylvania. Started in 2012, I was studying nutrition. I started Bear Performance Nutrition, which is a sports nutrition dietary supplement company, knowing absolutely nothing about business and thinking that I knew it all. And then a short year after I started my business, I joined the military, went active duty army, where I then got stationed in Fort Benning, Georgia for a year, completed the US Army Ranger School, Airborne School, Infantry Officer Basic Course, and then got sent to Fort Hood, Texas, which landed me in Texas from Pennsylvania. And from there, I started using social media, building social media platforms, scaling my brand. Long story short, I transitioned out of the military in 2017, and we scaled our company from making $20,000 the first year to now making our own track for eight figures this year.

**Shaan Puri** (1:51)
That's great. And so while you were in the military, you were creating content. You were like a YouTuber slash soldier.

**Nick Bare** (1:56)
Yeah, I like to think of myself as like the pioneer of military YouTubers. And it wasn't really by by choice. I started creating content on YouTube's documenting training and nutrition. And it wasn't until my unit got sent to South Korea for a nine-month rotation. I was like, well, I guess I either stop doing all of this stuff or I take my cameras with me to South Korea. And that's where people really started getting insight of my military lifestyle, because up until that point, I kept it separate, but it was almost forced to merge. And at the time, there was no one else really doing it, at least that I know of. And it really just picked up.

**Shaan Puri** (2:33)
And were the people around you, were they supportive of it? Were they like, hey, what are you doing? This is not about YouTube right now. What was the reaction you got from kind of your peers or your kind of leadership?

**Nick Bare** (2:44)
Yeah, I mean, I kept it very separate. So when I was at work, I can only count on my hand a few times that I ever took a GoPro to work. But I would work on my business and YouTube and stuff before going to PT in the morning, it was before 6 a.m. And then as soon as work was over, like 5 or 6 p.m., if we weren't in the field, when I was back, work on my YouTube channel, my business. So I kept it pretty separate, but my platoon loved it because I was a platoon leader in the infantry. I had 40 guys in my platoon and I was creating these videos on YouTube and they were in the videos. So all their friends from across the country, they met in the army, were like, yo guys, I'm seeing you in this guy's YouTube videos. And they loved it. They loved seeing the journey and the process. So they were super supportive. Upper level leadership didn't really feel the same way, but like my guys, my guys and my platoon, they loved it.

**Shaan Puri** (3:34)
Okay, that's cool. And so and then Sam, do you do you use his product? Do you take his product?

**Sam Parr** (3:40)
Yeah. So his product is two things. So he has the the nutrition business, which I have ordered or I have, and I'm in the process of ordering more from him. But the way that I discovered Nick was through YouTube. Have you seen his YouTube channel, Shaan?

**Shaan Puri** (3:57)
I haven't seen any. Should I look at one right now?

**Sam Parr** (3:59)
He's amazing. Nick's awesome. So Nick, what do you have? Like 350 or 500,000 subscribers? Subscribers?