#58 John Bogle: Enough: True Measures of Money, Business, and Life

**David Senra** (0:00)
I want to tell you about a one time only limited event that I don't think you're going to want to miss. I am doing a live show with Patrick O'Shaughnessy from the Invest Like the Best podcast in New York City on October 19th. Patrick has interviewed over 300 of the world's best investors and founders for his podcast. I've read over 300 biographies of history's greatest entrepreneurs for my podcast. We'll be talking about what we learned from seven years of podcasting, sharing our favorite ideas and stories, and doing a live Q&A. There will also be special event-only swag. If you live in New York City, I think it's a no-brainer. But if not, I think it's a great excuse to fly in. I've already heard from a bunch of people that bought tickets. They're flying in from other cities. Some people are flying in from other countries. That's setting the bar really high, so I will have at least four shots of espresso or four energy drinks before or during the show so we can make it a night that you'll never forget. If you're interested in attending this unique live event, I will leave a link down below. I highly recommend you get your tickets today, and I hope I get to see you in New York on October 19th. True story, word of honor. Joseph Heller, an important and funny writer, now dead, and I were at a party given by a billionaire on Shelter Island. I said, Joe, how does it make you feel to know that our host, only yesterday, may have made more money than your novel Catch-22 has earned in its entire history? And Joe said, I've got something he can never have. And I said, what on earth could that be, Joe? And Joe said, the knowledge that I've got enough. Not bad. Rest in peace.
So that was a poem published in 2005 in New Yorker by the writer Kurt Vonnegut, that John Bogle read, and two years later used for the basis of his commencement address that he gave to Georgetown. And then two years after that, used as the basis for the book that I am holding in my hand, and the one that I want to talk to you about today, which is Enough! True Measures of Money, Business, and Life by John Bogle, the founder of Vanguard. And this is one of the most widely acclaimed books that I've read for the podcast. Anyone from Tom Peters to Warren Buffett to Bill Clinton to David Swenson, all have blurbed and talked about this book. If the book we covered last week, Stay the Course, was about the founding history of Vanguard, this book is more about his philosophy on life. And just two quick things before I jump back into the book. If you want access to my private podcast feed, all you have to do is leave a review anywhere you listen to this podcast. Take a screenshot of your review and email it to me at foundersreviews.gmail.com.
Then I'll reply back to your email with a private podcast link. I actually just recorded another podcast for that feed this week. It's on the founder of Seagrams, and he founded the company in the 1800s, and it actually lasted, the company was around for I think 137 or 140 years basically. So I just did, he wrote a book called From Little Acorns, so I did a podcast about that. If you want to access that, leave a review, take a screenshot, email to me at foundersreviews.gmail.com. If you're listening to me on an app like Overcast or Breaker, where they don't have reviews, but they do have the ability to press a star to recommend or a heart to recommend, you can just do that, find whatever episode of this podcast that you like, press the star, press the heart, take a screenshot, send it my way, and I will reply back and give you that access, that private podcast feed. Not only will you get the one I did this week, which you also get, I've done four total now. So you have four podcasts. And then as a thank you for leaving a review and spreading the word, I'll continue to update that feed rather regularly now. I've done two podcasts in the last about 10 days. I just started reading another book that I think is going to be eligible for, to turn into a podcast on that feed as well. So hopefully I have that down another seven or 14 days. Second thing is, once I get going, I don't interrupt our time together with ads. Founders is ad-free and independent. So I do rely on the support of people that get value out of my work. If you want to support founders, the best way to do that is subscribe to Founders Notes by pressing the link in the show notes, available right on your podcast player or at founderspodcast.com. And what that allows you to do is just like I take notes and highlights for the books that I read and I turn them into podcasts, I take notes when entrepreneurs are on podcasts. I always say that I don't really view, when an entrepreneur goes and talks about how they started their business and what they've learned on a podcast, I really view that as a lecture on entrepreneurship. Therefore, I take the notes, I write down their key ideas, and I email them to you every Sunday. So if you sign up for that, you can unlock, I think I've done a hundred, as of the time I'm recording this, my archive is a hundred, there's notes on 139 different founders. So my goal there is to build the world's largest repository of information from company builders, for company builders that are delivered through talks, which I think is extremely valuable. Okay, so let me go ahead and jump right into this book. He's going to tell us a little bit more about his upbringing than he did in Stay the Course. And turns out he's very much like his great grandfather.