5 TikTok products that could print money for you

**Shaan Puri** (0:00)
All right, Sam, in the next hour, I am going to flood you with business ideas. I am going to create an absolute lunchroom food fight slinging business ideas at you. You are gonna be drenched and covered with ideas. Are you prepared for this?

**Sam Parr** (0:24)
Great analogy, the lunchroom one.

**Shaan Puri** (0:26)
Did you just make that up? Made it visual.

**Sam Parr** (0:28)
Yeah, that was very good. I'm ready.

**Shaan Puri** (0:30)
By the way, all of these ideas, very half-baked, came to me, I would say 75% of them, I thought of this morning because we had a guest cancel and we said, let's record anyways, and how about we do some business ideas? Let's give the people what they want, tis the season of giving, and we're gonna give the people what they want, which is fun business ideas.

**Sam Parr** (0:47)
Well, the first one, you actually have a lot of intel on, right, you actually use this thing?

**Shaan Puri** (0:52)
Yes, the first one, I have some bets. I have some bets on horses, and those horses are currently paying out, and I haven't been talking too much about it, but I think it's time. So, TikTok, let's talk about TikTok. TikTok right now, if you open up your phone, do you have TikTok on your phone?

**Sam Parr** (1:11)
No.

**Shaan Puri** (1:12)
Okay, for some of you, you might have trouble opening the app because there might just be millions of dollars jammed in the app, and it's a little bit like stuck, so it might be hard to open up because there is so much money available in TikTok right now.

**Sam Parr** (1:23)
Do you use TikTok as a user?

**Shaan Puri** (1:26)
Of course. I'm a TikTok addict.

**Sam Parr** (1:28)
Oh, that's why I don't use it. I had it and I deleted it.

**Shaan Puri** (1:32)
I love TikTok. I have a lot of fun on it. But I also have a couple of business bets that are doing really well in this space. And I think right now people are sleeping on it.

**Sam Parr** (1:40)
When you say business bets, do you mean things that you own or investments of other people?

**Shaan Puri** (1:44)
I own equity in companies that are doing this.

**Sam Parr** (1:48)
That's what I'm asking. Okay. So you invested in companies that are doing this, but it's not something you fully own and are operating. Correct.

**Shaan Puri** (1:55)
I'm trying not to operate anything at this point.

**Sam Parr** (1:56)
Yeah, because that insight is a little bit different.

**Shaan Puri** (1:59)
Yeah, yeah. But these are all like, there is something in between. So there's angel investing, which is the check, sort of passive. You're on the outside. I would say you're on the other side of the fence. They lob you updates over the fence. And then there's things where you own 10, 20, 30, 40% of the company and you're active. You're more actively in the loop. You're not active day to day with your hands, but you're active with your ears and your mouth. All right, so anyways, right now on TikTok, TikTok today is a little bit like Facebook was maybe 2012 to 2014 And if you remember, you at that time were working out in a place called Founders Dojo. And there was a guy who used to work there named Moiz Ali. And Moiz Ali today is more famous because he started a brand called Native Deodorant.
You wanna give the like two seconds of what it was like being at the Founders Dojo when he was creating Native?

**Sam Parr** (2:47)
Basically, it was this guy who went to Harvard, Harvard Law, I think. And so he was clearly smart. And he had a small e-com startup that he sold for like $4 million or something like that. So very promising, but still like, he was young and he's like, what am I gonna do? In the Founders Dojo, which was like my little 10-person office that I shared with some other guys, he was looking for something to sell. He thought mattresses, he thought a few other things. Eventually he landed on deodorant. And right in front of us, literally every day, he learned how to use Facebook ads. And in a very short amount of time, scaled his deodorant business from zero to just an idea to something like 30 or 40 million in revenue in literally 18 months. Eventually sold it for $100 million in cash in like 24 months, all right in front of us.

**Shaan Puri** (3:30)
Yeah, two and a half years end to end, from time of start to time of exit, $100 million sold to Procter & Gamble. Okay, so why did he do that? One, he picked an interesting category, but he was doing something that not every, not a lot of other Harvard graduates, smart people were doing. And at that time on Facebook, you could get traffic for very cheap, you could get sales for very cheap, and he was able to build up a consumer base at the right place at the right time.