#492 – Rick Beato: Greatest Guitarists of All Time, History & Future of Music

**Lex Fridman** (0:00)
The following is a conversation with Rick Beato, legendary music educator, interviewer, producer, songwriter, and a true multi-instrument musician playing guitar, bass, cello and piano. Rick, with his incredible YouTube channel, celebrates great musicians and musical ideas and helps millions of people, including me, fall in love with great music all over again. And now a quick few second mention of each sponsor. Check them out in the description or at lexfridman.com/sponsors. It is in fact the best way to support this podcast. We got Uplift Desk for my favorite office desk, BetterHelp for mental health, Element for electrolytes, Fin for customer service AI agents, Shopify for selling stuff online, and our friend Proplexity for curiosity driven knowledge exploration. The number of things that Proplexity ships at the rate it ships is freaking incredible. Choose wisely, my friends. And now on to the full ad reads. I try to make them interesting, but if you skip, please do check out our sponsors. I enjoy their stuff, maybe you will too. To get in touch with me for whatever reason, go to lexfridman.com/contact. Alright, let's go. This episode is brought to you by Uplift Desk, my go-to for all office and podcast studio furniture. I'm sitting behind one right now. The podcast you're about to watch or listen to was filmed behind three Uplift Desks. It was upgraded from two because they had to expand and guess there's four people in the podcast to make it a little bit roomier. In that room, there's four Uplift Desks because one of them I have, I don't know how many, four monitors, four monitors and a computer on which I do a lot of the editing and now a lot of the agentic stuff. Every machine, every compute surface in my place is doing some kind of agentic work. There's agents running all the time. There's an agent running right now on this very computer I'm recording this with. Anyway, that's on the software front. On the hardware front, the desks just make me feel happy. Long, long, long before Uplift was a sponsor, I was using their desk and the fact that they're now a sponsor just brings joy to my heart. I recommend it highly without question. The greatest standing desks of all time, customizable 200,000 desk combinations makes me more productive, brings me more happiness, an incredible product, incredible people, incredible desks, cannot recommend it enough. Go to upliftdesk.com/lex, use code Lex, to get four free accessories, free same day shipping, free returns, a 15 year warranty and an extra discount off your entire order, that's upiftdesk.com/lex.
This episode is also brought to you by BetterHelp, spelled H-E-L-P, help. We have an incredible episode coming up on psychiatry. What an episode, what a mind blowing, no pun intended episode. The human mind, as I'm sure we'll get to in that episode, is an incredibly complex machine. And each individual mind has its own intricate complexities. And the history of psychiatry, which is the focus of that episode, is a history of people trying to figure out how to be a kind of mechanic to that machine. I personally think that talk therapy is one of the most powerful ways to at least elucidate, bring to the surface the issues that need to be resolved. And that's what BetterHelp is about. They figure out what you need and match you with a licensed professional therapist in under 48 hours. It's easy, discreet, affordable, available everywhere. Check them out at betterhelp.com/lex and save your first month. That's betterhelp.com/lex. This episode is also brought to you by Element, my daily zero sugar and delicious electrolyte mix. I gave Element actually a shout out in a recent video, training video with Habib Narmagomedov. What an incredible experience that was. And it was a funny moment because when we hung out. So, Islam Ahmedov was there too, and I had Elment with me. And Islam came up to me, and he got really excited when he saw Elment. He's like, oh, can I have one of these? It was like an infomercial. It was almost like a kind of funny Dagestan version of a commercial for Elment, but it was real. And I was like, sure. It was two people who love Elment and kind of exchanging the good. I guess he was all out. So I'm always happy to share. In that case, I had a giant stash. So it's not like I was letting go. I still had a stash. All right. Anyway, get a free eight count sample pack with any purchase. Try it at drinklmnt.com/lex.
This episode is also brought to you by Fin, the number one AI agent for customer service. Like I said, I have agents running everywhere all the time. This particular agent specializes in customer service. 65% average resolution rate. It's trusted by over 6,000 customers, including AI companies. The engineers of some of which I've already interviewed and will interview in the future. It's built to handle complex multi-step queries like returns, exchanges, and disputes. Obviously, customer service. I deep care for the concerns of the individual customer is extremely important. To the degree AI can help facilitate that, that's really important. I'm a huge believer of what Jeff Bezos talked about in my conversation with him as he's always talked about an extreme focus on the customer. A company that focuses on the customer is a company that's going to succeed. And don't get comfortable just because you're making a lot of money, just because there's a lot of revenue, a lot of profit. Don't get lazy. Don't forget what brought you to the dance. It's an extreme obsession of making the customer happy. Anyway, go to fin.ai.lex to learn more about transforming your customer service and scaling your support team. That's fin.ai.lex.