#36 - Data Privacy Tools, Food Franchises & Silicon Valley Mistruths

**Shaan Puri** (0:00)
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And you should go check out if you're eligible to join the HubSpot for Startups program to take your growth to the next level. Let's talk about food. I just handed you something. You're not going to be able to see this on the podcast, but it's a tiny little pouch called SuperFat. So I discovered this at HustleCon, actually. So you probably already know about it.

**Sam Parr** (0:39)
Yeah. So the story behind it started by David Houser. David, you don't know him, but you know him.

**Shaan Puri** (0:43)
I don't know him, but I heard him talk once because he started Grasshopper.

**Sam Parr** (0:46)
Yeah. He started Grasshopper in Boston. I really admire him. I look up to him. He's a very small angel investor in the hustle, but more so a friend and someone I admire. And he started Grasshopper, scaled it to, I think 30 million in sales, sold it for 150 or 200

**Shaan Puri** (1:00)
Something like that.

**Sam Parr** (1:01)
Him and his partner owned it all, other than 5% that they'd given a father, one of their dads for like loaning them money, like 10 or $20,000 when they first started. Very savvy, very frugal, moved to Nevada before the deal happened, saved a bunch of money in taxes, and now is starting new projects, one of them being super fat, keto peanut butter, I think.

**Shaan Puri** (1:20)
Yeah, kind of. But it's basically like a little snack or breakfast. I use it basically as a breakfast replacement.
I like it a lot, actually, but the only downside, and you're going to experience this now, which is that it's kind of dry and it turns your mouth a little bit like, because it's so dense, so it's not like the easiest thing to sort of palette.

**Sam Parr** (1:40)
So I buy them as well.

**Shaan Puri** (1:40)
Taste is good and the health is good. I like it.

**Sam Parr** (1:43)
I told David this. I go, David, I hate these tops.

**Shaan Puri** (1:46)
Yeah.

**Sam Parr** (1:46)
I don't like the tops.

**Shaan Puri** (1:47)
It definitely does look like baby food for adults, which in some ways is okay. But it's really hard to get the food out sometimes.

**Sam Parr** (1:54)
It makes me feel like not like a man to eat this.
The way it's set up. I feel like I don't want to eat this in public.

**Shaan Puri** (2:02)
Yeah. I feel like an inadequate toddler because I can't do it.

**Sam Parr** (2:05)
But it's cool and I buy it as well.

**Shaan Puri** (2:08)
I bought the variety pack to see, like to try all the flavors, which is smart. That's smart decision on their part to have a variety pack first and then now I know which flavor I like.

**Sam Parr** (2:16)
So I'm going to go in.

**Shaan Puri** (2:17)
But I like food. What else you got on food?

**Sam Parr** (2:19)
You want to talk about food? So I think I come prepared with ideas that are really big and hard to pull off.
And this is one of them. And you have a little more practical zero to one. But let's talk about this one. So I'm into fast food restaurants. I don't know if I told you.
I've been reading a lot about them. Do you know White Castle? I don't think you grew up with White Castle.

**Shaan Puri** (2:35)
I didn't grow up with it. But yeah, I'm familiar.

**Sam Parr** (2:38)
So background is it's 93 years old. One of the first fast food restaurants ever. I think it's the first, but like McDonald's and them were doing it at the same time and they didn't know each other. But I believe White Castle is first.
Family owned. 100% family owned. $600 million in sales in the last couple of years, flat lined. $12 million in profit. Big company, no growth though, shitty margins. And the average manager, the CEO said that not one person who reports to him has been there for less than 25 years.
And the average manager and like throughout the company is 25 years, which is not good if your sales are flat. And it's the 38th most popular fast food chain in America.