#3 - Making Millions off an Email Newsletter?! Sam Parr from The Hustle Tells All

**Sam Parr** (0:00)
All right, everyone, we have a quick ad for HubSpot. But I want to let you know, I actually use HubSpot and I use their sales tool, which is what this ad is for. HubSpot sales platform, it makes it just easier to sell stuff, to do it faster, to look at your pipeline, to see what sales are gonna happen. Just prospect to cold outreach and get more customers faster and easier. Plus, it's easy to learn and free to start. So you guys can check it out, hubspot.com/sales.
A big CEO of a huge media company that you know of told me this business will never make more than $2 million a year. And it wasn't until like six months ago where I was like, man, there's like a path to make literally $100 million a year.

**Shaan Puri** (1:03)
Alright, we are here with Sam Parr, the founder of The Hustle, the big daddy of the publisher of the podcast. How does it feel to have a podcast on your network now?

**Sam Parr** (1:11)
Well, I'm excited and I hope people will like it. We have to wait and see the numbers first. That's what I'll be excited for most.

**Shaan Puri** (1:17)
So for those who don't know, The Hustle is a daily newsletter, goes out to about a million and a half readers. Is that right? A million and a half?

**Sam Parr** (1:23)
Yeah, we could say that.

**Shaan Puri** (1:24)
We're growing every morning. So people like to start their day with it. It's the way I think about it is like you get an email and it tells you the news.
And I like the way you describe it, which is it's like you're no BS friend just explaining it to you. So it's a simple way to understand what's going on in the world without spending a whole lot of time doing the research yourself. It's like we did the research for you.

**Sam Parr** (1:46)
Yeah, as if I'm me, Sam Parr are going to tell you, Sean, the news each day.

**Shaan Puri** (1:51)
Right. And because you spend five minutes on in the morning, you save an hour of doing that reading and research and finding out what's important yourself and what to make of it.
And then, you know, you're at work, you're at the water cooler, you sound smart.

**Sam Parr** (2:03)
Yes. And we have more stuff coming out, but that's our big thing now. Okay.

**Shaan Puri** (2:07)
Okay. And something that launched today, I believe, right?

**Sam Parr** (2:10)
A little beta launched yesterday.

**Shaan Puri** (2:12)
Okay. All right. So we're going to get to that in a second. But let's start with the question we always start with.
Sam Parr, how did you make your first million?

**Sam Parr** (2:21)
By starting and selling multiple companies, which the biggest one being a news operation that emails millions of people a month and tells them the news they need to know each morning. All right.

**Shaan Puri** (2:32)
You said starting and selling multiple businesses. So a different way of looking at it is, when did you know you wanted to make a million bucks?

**Sam Parr** (2:40)
Not for a very long time. My mom and dad are entrepreneurs.
I thought that that's just what you do to make a living. I didn't really think about money a lot other than I knew that I wanted to start businesses because that was like my hobby.

**Shaan Puri** (2:54)
Like when you were a teenager, you mean?

**Sam Parr** (2:55)
Yeah. But then when I got older, only like a year or two or three years ago did I realize that money was something that's nice to have a lot of, but it's like not as nice as I thought. So for years, I was just doing this because it was fun and exciting and it just so happened.
The output, the result was income.

**Shaan Puri** (3:16)
Like a lot of people say that they say, you know, I'm not doing it for the money. The money is sort of a byproduct. And I like that. I think that is a great way of looking at it. But I also know you. You're my friend.
You think about money a lot. You ask about money a lot.

**Sam Parr** (3:30)
We talk about I love talking about it. But when I ranch, I talk about it all the time. But I was a track and field athlete in college.
I talked about that all the time, too.
It was just whichever the career I have or the vocation that I have at the time. That's what I'm obsessed about. And so to me, money is it's kind of like bench pressing 300 pounds. Once you get past a point which is lower than you think, it's not really that important to be able to bench 350 pounds, but it's just like you're obsessed with it.