#292 Daniel Ludwig (The Invisible Billionaire)

**David Senra** (0:00)
I want to tell you about a one-time only limited event that I don't think you're going to want to miss. I am doing a live show with Patrick O'Shaughnessy from the Invest Like the Best podcast in New York City on October 19th. Patrick has interviewed over 300 of the world's best investors and founders for his podcast. I've read over 300 biographies of history's greatest entrepreneurs for my podcast. We'll be talking about what we learned from seven years of podcasting, sharing our favorite ideas and stories and doing a live Q&A. There will also be special event-only swag. If you live in New York City, I think it's a no-brainer. But if not, I think it's a great excuse to fly in. I've already heard from a bunch of people that bought tickets, they're flying in from other cities. Some people are flying in from other countries. That's setting the bar really high. So I will have at least four shots of espresso or four energy drinks before or during the show so we can make it a night that you'll never forget. If you're interested in attending this unique live event, I will leave a link down below. I highly recommend you get your tickets today and I hope I get to see you in New York on October 19th.
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And one more thing before we jump into today's episode, do me a favor, whatever podcast player you're listening to this on, do me a favor and search for Invest Like the Best and follow that show. Invest Like the Best is one of my favorite podcasts. My friend Patrick is a world-class interviewer. I was just listening to his podcast with Dan Rose. It's episode 316 It's called How Stunning Founders Operate. Dan worked directly with both Jeff Bezos and Mark Zuckerberg at the beginning of Amazon and at the beginning of Facebook. He shares a lot of lessons, what he learned from both Zuckerberg and Bezos on the episode. It's absolutely excellent. And if you want to listen to the episode that I did with Patrick, it is David Senra, Passion and Pain, episode 292
The photographer from New York Magazine was excited and more than a little nervous. In a matter of moments, he would enjoy a unique opportunity. The chance to snap the first un-posed picture ever taken of the richest man in the world.
The strange thing was that most Americans had never even heard of Daniel Keith Ludwig.
It was hard to figure. How could a man, any man, in these days of mass media coverage and public obsession with world records, manage to accumulate a $3 billion fortune with hardly anyone becoming aware of it? If it takes a 43-inch stack of $100 bills to make a million dollars, then a stack equaling a billion would tower over the empire's state building.
Ludwig's riches would be three times as tall.
Obsessed with privacy, Ludwig reportedly pays a major public relations firm fat fees to keep his name out of the papers.
The New York Magazine photographer had learned that the world's richest man was living, almost anonymously, right in the middle of Manhattan, and that he was in the habit of walking to work every day.
The photographer waited for the billionaire to walk the few blocks from his penthouse apartment. Just as the photographer was starting to think something had gone wrong and Ludwig wasn't coming, he spied a gray-haired figure in a black overcoat, walking briskly.