#289 Brunello Cucinelli

**David Senra** (0:00)
I want to tell you about a one-time only limited event that I don't think you're going to want to miss. I am doing a live show with Patrick O'Shaughnessy from the Invest Like the Best podcast in New York City on October 19th. Patrick has interviewed over 300 of the world's best investors and founders for his podcast. I've read over 300 biographies of history's greatest entrepreneurs for my podcast. We'll be talking about what we learned from seven years of podcasting, sharing our favorite ideas and stories and doing a live Q&A. There will also be special event-only swag. If you live in New York City, I think it's a no-brainer. But if not, I think it's a great excuse to fly in. I've already heard from a bunch of people that bought tickets. They're flying in from other cities. Some people are flying in from other countries. That's setting the bar really high, so I will have at least four shots of espresso or four energy drinks before or during the show so we can make it a night that you'll never forget. If you're interested in attending this unique live event, I will leave a link down below. I highly recommend you get your tickets today, and I hope I get to see you in New York on October 19th. Last week, you and I talked about the fact that Ralph Lauren is not normal. Well, Brunello Cucinelli isn't either, and what they both have in common is the first business they start is the business that they work on for their entire lives. Ralph founded his business like 55 years ago. Brunello Cucinelli founded his business 45 years ago. They're both still working on it. A big part of being a founder, a big part of being an entrepreneur is searching for your life's work, and that usually means starting more than one business. This is so common that the presenting sponsor for this episode, Tiny, has built a business buying other businesses. And what I like about Tiny is the fact that they make selling your business easier. I've talked to a ton of founders that have sold their business either to a private individual or to a private equity, and they were astonished about how complicated the process was. In the episode that you're about to listen to, you realize that Brunello Cucinelli found his edge by going in the opposite direction, doing the opposite of what everybody else was doing. That's exactly what Tiny's doing. They just make it easy to sell your business. You go to tiny.com. You say, hey, I want to sell my business. You'll get a response within 48 hours. There's an offer made within seven days, and then they close within a month. The founder skips the headache and gets a bag full of cash. So if you want to sell your business now or in the future, make sure you go to tiny.com.
And one more thing before we jump into the episode, I want to make sure that you're following one of my favorite podcasts in whatever podcast player you're listening to this on right now. Search for Invest Like the Best. Make sure you're following that show. And do me a favor, listen to the episode that I did with Patrick. Patrick is the host of Invest Like the Best. It's episode 293 The episode is called Passion and Pain. I feel the passion that Brunello Cucinelli has for life and the way he's building his company. I'm trying to apply my own work. And I think that discussion with Patrick on episode 293 of Invest Like the Best is the single best demonstration of the passion I'm trying to bring to my work.
Towards the end of the night, the light of dawn spreads through the streets and brushes the houses of Salomeo. I love walking in this light. When nature and man are still asleep. In these hours, before the door of life opens up to the pressing matters of an industrialist business, to the unpredictable series of meetings with people who want to either give or take something, in these small hours, I enjoy thinking quietly, wandering through this hamlet of the spirit, of my spirit, where every stone, every tree, every scented rose brings back a memory to my mind, a memory in which I recognize myself. The whole Salomeo Valley is a place of memories and ideas.
I value ideas because I consider them more important than the things that they produce.
My walk ends in this magical place, where memory, concentration, and an eternally young sense of wonder impact my soul like an energizing drive.
I am over 60 years old, and I know that nothing will give me back the same unbridled energy that as a boy made me run for mornings on end without ever getting tired.