#266 Henry Ford's Autobiography

**David Senra** (0:00)
I want to tell you about a one time only limited event that I don't think you're going to want to miss. I am doing a live show with Patrick O'Shaughnessy from the Invest Like the Best podcast in New York City on October 19th. Patrick has interviewed over 300 of the world's best investors and founders for his podcast. I've read over 300 biographies of history's greatest entrepreneurs for my podcast. We'll be talking about what we learned from seven years of podcasting, sharing our favorite ideas and stories, and doing a live Q&A. There will also be special event-only swag. If you live in New York City, I think it's a no-brainer. But if not, I think it's a great excuse to fly in. I've already heard from a bunch of people that bought tickets, they're flying in from other cities. Some people are flying in from other countries. That's setting the bar really high, so I will have at least four shots of espresso, or four energy drinks before or during the show, so we can make it a night that you'll never forget. If you're interested in attending this unique live event, I will leave a link down below. I highly recommend you get your tickets today, and I hope I get to see you in New York on October 19th. So this is the second time that I've read Henry Ford's autobiography, and it was even better the second time through. And it's because as the second time through, I finally realized it's less of an autobiography, and it's more like a manifesto. It's like one of the history's greatest entrepreneurs is having a one-sided conversation with you, and saying, hey, this is my philosophy on company building, and this is what I think you should do. And so before we jump into the book, I want to tell you about the sponsors of this episode, but I also want to tell you about this experience I had this past weekend. So I wind up flying out to California for a quick 48-hour trip. My friend Sam Hanke, who's also one of the sponsors of this podcast, invited me out there. And I had like an open four-hour window. I think this might have been on Saturday morning, and I actually had to meet up with David from the Acquired podcast. And just like I love talking to other founders, I love talking to other podcasters. So me and David actually did a hike around Stanford, and he gave me some really good advice. So last week was the first time ever that I ever read ads on any podcast.
And what David told me is what he liked about my podcast is that it feels like it's one person talking to another. But the only thing he would change is like when you're reading ads, it sounds like you're reading on a script. And he said, you should just talk just like you do for the rest of the podcast. And so my response was, damn, that's really good advice. Why didn't I think of that myself?
And then I thought to take it one step further. There's a reason why this podcast is called Founders and not companies, right? We focus on the people behind the products. So if you don't know what Tegas is, an easy way to think about it is it's a search engine for business knowledge. So the same people, like the people who listen to this podcast, their founders, executives and investors, right? Those are the same people that use Tegas to do research on companies.
And if you go to Tegas' website, which is tegus.com, then you'll see all the different products they offer. And then I was thinking, people aren't here for me to like go through the website and tell you what the product is about. It's like the person behind, like my advantage, right, is I always focus on the people behind the companies. And so I've actually talked to the CEO and the founder, Michael, of Tegas multiple times. And before I even talked to him, the person that was introducing us was describing, because Michael's co-founder is his actually twin brother. And I just love this description of him. Even before I met him, I was like, oh, I know I'm going to like this guy, because they described these twin brothers as ultra competitive, ultra hardworking nutcases that go really fast. And we got along right away. The first time I talked to Michael, we talked for over an hour. It became immediately obvious that he's got the same kind of relentless dedication to serving his customers and to building a truly great product that all the entrepreneurs that you and I study on this podcast do. What you're about to hear in this podcast is Henry Ford having that same relentless dedication. Henry Ford, and I talked about this in the podcast, all he talks about is the entire point of a business is to serve other people. And when I talked to Michael, I'm like, oh, this guy's got the same laser focus on serving his customer that Henry Ford had on serving his customers. So if you're interested in supporting this podcast, go to tegus.com. I'll leave the link below, but it's tegus.com, and you can get a free trial. And if you want to learn more about the conversations that I've had with Michael, I did like a nine minute, I talked about it for like nine minutes at the end of last week's episode.