#24 - Unicorn Signals, Alternative Milk & Movie Incubators

**Shaan Puri** (0:00)
Okay, we're good to go. Million Dollar Brainstorm, it's Friday.

**Sam Parr** (0:03)
So right off the bat, three things that are follow-ups. The first, Cloud Kitchen thing. We talked about it, you called it, it was reported. Travis Kalanick raised 400 million dollars from the Saudis, which was pretty controversial. Regardless, it's still interesting. It's happening.

**Shaan Puri** (0:20)
And I would say that this is not one where I would shy away all of a sudden, and be like, oh, because Travis Kalanick just raised 400 million, the opportunity is sort of gone, because cloud kitchens are very brick and mortar, go city to city, make this happen. You could do one in Tampa, Florida, and you could do one in London, you could do one wherever and-

**Sam Parr** (0:37)
No, I wouldn't even go to the point of saying, oh, it's tapped out. What? No, I would say like, it's like, well, if Chick-fil-A exists, can McDonald's not exist? Amongst Gen Z, I said this last time, eating out is the thing they spend most of their money on.

**Shaan Puri** (0:50)
Yeah, there's a great chart that shows like wallet share or dollar share over time, and how takeout and delivery is just basically going up and up and up, and it's people spending more money eating outside the home, like eating from restaurants rather than cooking, but the majority of that's coming from delivery, which is no surprise.

**Sam Parr** (1:06)
Yeah. It's actually, I think, more cost-effective. Everyone says to save money cooking at home, I think I probably save more money eating out. I don't know about that.

**Shaan Puri** (1:15)
That's one follow-up. So Cloud Kitchens, yes, a thing. What else do you have?

**Sam Parr** (1:18)
One follow-up. I talked about the conference I went to. I wrote about that in the Trends group, and it got like 200 replies in a few hours. Did you happen to see that?

**Shaan Puri** (1:27)
No, I didn't see that. What did you say, and why was there so many replies?

**Sam Parr** (1:29)
I said two things that shocked me. That had happened over the past couple of weeks. The first was I went to this fancy conference, met a ton of people. The most attended session was one about depression and anxiety, and how shocked I was that some people who were there were billionaires, and I'm like, man, these people should have their shit together and they don't. That was kind of depressing but cool. The second thing was I had a friend sell a company, and we looked at the ATM slip and it was crazy high. Yeah, he was still stressed out, $200 million, and people liked hearing that. I think it was like they liked hearing that the people they look up to are fucked up just like them.

**Shaan Puri** (2:04)
The stars, they're just like that.

**Sam Parr** (2:05)
Which I love hearing, right? That's why I like reading biographies. I'm like, oh, this person I look up to is totally a shit show just like me.

**Shaan Puri** (2:12)
Well, I want to know the real deal, right? Have you ever noticed if you meet somebody who's met a celebrity? I don't know about you, but for me, the first question is always, what was he like or what was she like? If you think about that, I'm not saying like, what did you guys talk about?
I'm asking what were they like, meaning like, in reality, what was their personality like? How did you get along with them? How did they treat you? That sort of thing. And that does fascinate me. I want to know what the person's really like. And that's why conferences like lobby conferences is cool, because you've got to be kind of sitting right next to Tony Hsieh and all these other people who you otherwise would not know besides what you read in the news.

**Sam Parr** (2:41)
Tim Westergen from Pandora, I talked to him one time and I was like, have you met your musical heroes? What was that like? And he said, they're all fucked up.
They're all, he goes, a lot of them are like weirdos or divas.

**Shaan Puri** (2:52)
Right, this is the founder of Pandora, right?

**Sam Parr** (2:53)
Yeah.

**Shaan Puri** (2:54)
By the way, if anybody hasn't seen The HustleCon Talk, where he talked, I don't know how many years ago this was, maybe one or two years ago.

**Sam Parr** (2:59)
This was in 2016

**Shaan Puri** (3:00)
So a couple of years ago, go on YouTube. I think it's still there.

**Sam Parr** (3:03)
Or if you just Google like Tim Westergen employees, HustleCon.