#2300 Revenue jumped when he sold to AI agents

**Nevo David** (0:00)
My revenue just exploded once I started sending to agents. Andrew, you've got to see this. Postiz is huge with OpenClaw.

**Andrew Warner** (0:08)
Presented by Zapier, the AI automation company. Nevo, I see the revenue was low and then it took off. Before you tell me why it took off, just walk me through where the original idea was.

**Nevo David** (0:20)
So we've started as a social media scheduling tool, like everybody else. There's so many people doing it in the business, and I always see so many new people on X, and they're like, ha ha ha, it's going to be very hard for you. Because it's a very flooded market, there's so many people that do it. And I understood, I have to find my own blue ocean inside of this red ocean, 20 years old market, so many people inside. So started really as a social media scheduling tool in open source. So that was already my blue ocean. So every time I posted about open source for Postiz, the first social media scheduling tool that actually fully open source, got tons of views. So that was really nice. So you can see here on my metric, it started. I started here in September, basically, $350, growing a little bit. It started to grow and so on. And then you see it plateaued here a few months.
I didn't know what to do.

**Andrew Warner** (1:19)
And you're marketing this as a tool for posting on platforms like X and LinkedIn that human beings can go and use. But because it was open source, anyone can see the code and use it if they don't want to work directly with you and pay you.

**Nevo David** (1:32)
I also started to write some hypes. Like what kind of hypes, every time some hype coming on, I was like, I'm the first one to put it. Might be a hype, might be not. People are going to use it. This is a very easy way to attract people in. The first one was the MCP hype. Everybody talked about MCP. It was really cool. You can connect it to your ChaiGPT, or you can connect it to your Cloud, and so on, and you can just talk to it and schedule post for you. I mean, it's so easy to build it, so I already introduced MCP back there.

**Andrew Warner** (2:08)
I see. I remember getting excited about MCP. The idea was that I would go into Zapier and I would connect it to a bunch of apps that I like, Google Calendar, posting, etc. Then I get one code and I give it to ChaiGPT, I give it to Cloud, I give it to other tools, and suddenly all those tools have access to all the tools that I connected to MCP.

**Nevo David** (2:25)
100 percent. Many people were excited back then.

**Andrew Warner** (2:28)
So you see that we're all getting excited about it, you add it, people get excited about using Postiz, and the numbers start to increase. Yeah.

**Nevo David** (2:35)
We see a little bit of an increase. Still, this is like when I started to understand this.
And then I started to also use automation platforms, because I understood that a lot of people like to automate their social, their scheduling, because they can just like create many cool stuff. Like maybe they generate a video of it via tree, put subtitles on it, and then like schedule it into Zapier. And that was why I really wanted to go into this area, mostly because I knew it will decrease my churn. Because when people need to post manually, if they get discouraged, if they don't post, they'll cancel the subscription. But when people are posting with automation, that's a whole different story. Some people, you know, they run their automation, and every 15 minutes, they push to post it. Like, they really spam the system.

**Andrew Warner** (3:36)
The insight that I've gotten from you is that when you allow users to connect their automations into your software, they're going to use it more often because automations naturally are consistent, where human beings are undependable that way.

**Nevo David** (3:50)
And then we got here, you can see that we got into 17K MRR. I think it's, you don't see it in the graph, we even stretch it a little bit, 20K or so on. And then boom, OpenClaw came out. I can say I was the first one to use OpenClaw, but I understood there is something big here. Might be a hike, a trend, but I think, but I understood really fast that it's not because it's not about OpenClaw itself. It's about the way that people are going to behave in the future. So today, except for OpenClaw, you have also Claude Cowork, right? And you have a perplexity computer and so on. Like we see, there is like a shift. People are going to move to these like chat apps, and they're just going to write what they want, and they're going to get it, and it's going to use all their tools together basically to do it. So I understood that and I said, okay, what can I do? So what can I do to be like on top of that? So of course, it's like to create my own page on the website for OpenClaw. But I think that's, I thought like that's not enough. Let's create a whole CLI for it. So basically, if we are looking here, I have a full CLI on how you can use Postiz, so you install it globally, and you have the CLI and you could create different posts. And we also have a skill on Claw Hub that you can install it after that. And the goal here is basically to reduce a lot, the amount of tokens that you send to your OpenClaw LLM. So instead of writing like a full API request with all this JSON and so on, you have like a very short command and then OpenClaw can also iterate if there is a problem or it needs to get different stuff and so on. And it really blew up. Somebody I've never met in my life wrote an article about his OpenClaw Larry. And it just like said how he get like a lot of TikTok views. He did something he is very good in storytelling. So he created his OpenClaw and he called it Larry. And I think that's like the main thing why the article was also like super popular because it's not Larry. It's not a computer. It's not OpenClaw.