#2298 This AI generates $689K

**Ben Cera** (0:00)
Polsia builds and runs companies autonomously. I'm a solo founder, zero employees, with a bunch of agents. Polsia is making almost 800,000 run rates, and I just launched it less than two months ago.

**Andrew Warner** (0:13)
So anyone who's listening will be able to sign up and have Polsia run their company. Ben Cera is the founder of Polsia AI that runs your company. Presented by Zapier, the AI Automation Company. You're about to meet a founder who built... He didn't build a company. His AI coding agents built a company for him that's doing well. It's marketing itself. It's coming up with ideas for what else to build. It's fixing its own bugs. And more interesting than that, anyone could use this platform to build a company that will manage, that will be managed by AI. Anyway, let's listen to the story. Who comes up with the... Actually, who builds the software?

**Ben Cera** (1:01)
So the software, so Polsia is like a series of like autonomous agents specialized in different categories, right? So you have like a... You have an engineering agent that's like really good at code and it's like set up to code that has access to like a web server, a GitHub account, a database, all this stuff, like all the tools to make it efficient. You have a marketing agent that like has access to like a Twitter account, an email address to the call outreach, a meta ads account to do run ads can create UGC. So like essentially giving them all the tools to be able to execute on stuff. Support agent like has access to an email that like I give it to the user by default. So the idea is like the user comes to Polsia, brings their idea and Polsia already sets up an instance of like everything you need to run a business, right? An email address, a server like a virtual server, a database, an ads meta account to do ads, an open AI account to do so-and-so videos, like all this stuff you would eventually need to do and that cloud will probably tell you, hey, now I need you to go get an API, an API key.

**Andrew Warner** (2:08)
Right. And so it is developing the software for the user who comes to the platform.
It is then marketing it and doing support. I went and I asked Polsia, how are you doing marketing? It told me it's sending out cold email, it's doing ads on Facebook, it is tweeting, et cetera. I said, can I see one of your ads from Facebook? It showed me one of the ads. The ad was a plumber who looked like he was just talking into his phone saying that he hates everything involved in running a plumbing company except being a plumber and actually doing the plumbing work. And because of whatever this tool was that Polsia was building, it was he could just now focus on plumbing. And then there was a link to go to go and sign up for the software.

**SPEAKER_3** (2:59)
I run an HVAC company, used to hate dealing with marketing agencies, always asking me questions, needing my approval. Now, Thor handles everything. My phones ring, I fix AC units. That's it.

**Andrew Warner** (3:11)
This wasn't a real human being, was it? In the ad?

**Ben Cera** (3:14)
I mean, so today at least, in the first iteration of the ads feature that I built about two weeks ago, it's a pretty recent feature. The AI is autonomously running ads. So the crazy thing is that as a user, you click on a button called Run Ads. There's a single button. You click on Run Ads. It asks you what's your budget, right? So you can start at $10 a day because you know, obviously, it costs money to run ads. And that's it. That's all you have to do. And then there's an agent that's going to autonomously look up all the context of your company, understand how to pitch your company, what it does, what's the value prop, sets up a description. Go to Sora. Today it's mainly Sora 2 because I find it really very good at generating realistic videos and then sets up a new GC AI video of someone pitching the service and then uploads it to Meta, sets up a campaign, sets up all the characteristics to make it work. And then every day monitors it and if it doesn't perform, we'll create a second one, a third one, turn on and off ads like a real marketer. And so, of course, in the second phase, this feature is actually very popular because I'm guessing it's very complex actually even myself. Obviously, I've been running ads for businesses because it's a great way to get users to flow in your service to learn what works, what doesn't, is there retention, has the onboarding. And what I find interesting by seeing this feature being so successful is that it shows you the more friction there is in doing something, the less people do it. And it's like people know that they, yeah, of course, ads is a good thing, but it's like setting up a mid-hour account, like doing all this stuff is complicated. And so making it into a one-click experience is what Polsia is all about, making it truly simple to do the thing about running a whole company.