#219 - How to Make Billions with a Niche DTC Clothing Line

**Shaan Patel** (0:00)
All right, there's this amazing book called Getting Everything You Can Out of All You've Got. I read it a few years ago and it changed my life.
And the reason I loved it was because it basically talks about how to get and make more money using things that you already have.
Coincidentally, today's podcast is brought to you by Business Made Simple. It's a podcast by Donald Miller, who I'm gonna tell you about in a second, but he has this amazing episode that's all related to this book and the things that I learned in this book. It's called How to Make Money with What You Already Have. It's an incredible episode. Talks about all the stuff that I learned in this book. The host is Donald Miller. I didn't know who Donald Miller was up until recently, but over the last 12 months, this is totally by coincidence. It was all separate people. They said, you have to check out Donald Miller. He's amazing. So I'm happy that he's part of HubSpot's Podcast Network. You can check it out, Business Made Simple Podcast. It's where he coaches you on how to build your business like an airplane, where the cockpit is your leadership, the body is your overhead, the right engine is your marketing, the left engine is your sales.
You have to check it out. This guy's amazing. It's called Business Made Simple with Donald Miller.
I never lie, but I think a lot more people should lie. You could look cool.

**Sam Parr** (1:07)
Yeah, I don't think more people should lie because as somebody who used to lie, it's really exhausting.

**Shaan Patel** (1:14)
What did you lie about?
I want to talk about this Ovid Sea thing. I'm laughing about it. But before we get into that, people like the story stuff. Let me quote, not a story, but do you know who Laird Hamilton is?

**Sam Parr** (1:39)
Surfer?

**Shaan Patel** (1:40)
Yeah. When you think of the word surfer hunk, he's like the guy you think of, right?

**Sam Parr** (1:47)
He's kind of the most famous one, I think, and he's a little bit older now, right?

**Shaan Patel** (1:52)
Yeah, he's in his 50s. He could be as old as 60, but he's 57 And there's two amazing things about him.
The first, he has this thing called Laird Superfood. Have you heard of that?

**Sam Parr** (2:05)
No.

**Shaan Patel** (2:06)
Okay, it's interesting for a bunch of reasons. The first reason why it's interesting is Laird is interesting to me.
So Laird Hamilton was a surfer in Hawaii. He had a troubled childhood, but he dedicated his life to surfing. He says that he might be a little autistic and that he focuses on a goal. He'll achieve it no matter what, and he obsesses. So for a long time, he was obsessed with finding the biggest wave. He invented toe-in surfing. And then, eventually, he got into health. And he got obsessed with eliminating sugar, eliminating flour, and just being very, very healthy. And so eventually, he launched a company called Laird Superfood.
And he's obsessed with coffee. He drinks tons of caffeine, loves coffee, and he didn't want to use almond milk or oatly or anything like that. And so he invents this thing called Laird Superfood. It starts with a creamer. Now they sell a bunch of different stuff, a bunch of different creamers, a bunch of different health foods.
It seems legitimate. I'm going to buy some of it because I like him and I like the idea of what it promises, although I don't know the science behind it. The second reason is why it's interesting. It went public. It's publicly traded. It went public with like $18 million in revenue. Currently has a market cap of $163 million, revenue of like $50 million, I think.
But kind of cool, right? And Laird interests me because he's kind of like... There's no such thing as a perfect human, but he checks all the boxes in terms of... He's doing pretty good in a bunch of stuff. So physically fit, great. He seems emotionally incredibly healthy, very stable. When he talks to him, he seems very wise and he understands how to treat people. Got a great family, it seems. And now financially very successful, adventurous. This guy's my hero.
But I didn't know if he had ever... I thought it was interesting that they took the company public.

**Sam Parr** (3:48)
Yeah, that sounds also just... Did they take it public in the US or somewhere else?

**Shaan Patel** (3:52)
Here. It's on the New York Stock Exchange. It's called Laird Superfood.

**Sam Parr** (3:58)
Doesn't it seem too small? It's like a penny stock. What is the market cap of it if it has 18 million in revenue?