#198 - How to Build a Unicorn around the NCAA Reg Changes

**Sam Parr** (0:00)
All right, there's this amazing book called Getting Everything You Can Out Of All You've Got. I read it a few years ago and it changed my life.
And the reason I loved it was because it basically talks about how to get and make more money using things that you already have.
Coincidentally, today's podcast is brought to you by Business Made Simple. It's a podcast by Donald Miller, who I'm gonna tell you about in a second, but he has this amazing episode that's all related to this book and the things that I learned in this book. It's called How To Make Money With What You Already Have. It's an incredible episode. Talks about all the stuff that I learned in this book. The host is Donald Miller. I didn't know who Donald Miller was up until recently, but over the last 12 months, this is totally by coincidence. It was all separate people. They said, you have to check out Donald Miller. He's amazing. So I'm happy that he's part of HubSpot's Podcast Network. You can check it out, Business Made Simple Podcast. It's where he coaches you on how to build your business like an airplane, where the cockpit is your leadership, the body is your overhead, the right engine is your marketing, the left engine is your sales.
You have to check it out. This guy's amazing. It's called Business Made Simple with Donald Miller.

**Shaan Puri** (1:01)
I've really heard this a bunch of times, which is a lot of times as an entrepreneur, you just need to be in the market. You need to be in the game.
And even if your current thing's not working, if you are aware of these inflection points, you're the perfect person to just shift over. Let's work.

**Sam Parr** (1:28)
All right, we had a good episode.
I think we talked about a lot of stuff. What did we talk about? We talked about the Zapier for sound. We talked about...

**Shaan Puri** (1:35)
Yeah, we talked about the opportunity now that college athletes can make money. What are the business opportunities around that that just opened up?

**Sam Parr** (1:41)
And I think if you're interested in software, I think, Shaan, you actually gave one of the better ideas in the last three months that we discussed. So that's kind of interesting. We talked about a new company that's creating a search engine for company documents. It sounds boring, but it's actually could be quite a big business. What else did we talk about?

**Shaan Puri** (1:56)
The last thing is we talked about this business model idea of basically, go take the R&D that the big companies do, and that they make custom software for themselves like the Starbucks mobile app or the Domino's pizza ordering app, and then make that available to all the mom and pop. So we did a bunch of examples of that and where the opportunities might be.

**Sam Parr** (2:13)
All right, listen up. Let us know how and how you liked it. My Twitter is the Sam Parr, then Sean's is Sean VP. All right, what's going on?
I'm in New York. I had a hell of a week, but I'm here.

**Shaan Puri** (2:30)
Tell the story.

**Sam Parr** (2:31)
So I leave. So I'm driving. So I got this like nice car and I love driving it.
I'm living in New York for a few months. I wanted to do that long drive because it's fun for me and my car. I'm all ready. I got my dog, everything. I get 15 hours into the drive. I get out of my hotel room and I have two spare keys on the same ring because you can't leave one of these fancy keys in the car. Otherwise the car won't shut.
So when I go to the hotel, I put them on one ring. And then when I get in the car, I separate them. I'm on the phone with my mom first thing in the morning, just saying, what's up? I put my keys, both of them, on the roof for a second, get in the car, start the car, drive off.
60 minutes later, I stopped for gas and I go, shoot, the car's telling me that I can't start it because the keys aren't here. What the heck? Where are the keys? Turns out I left them on the roof 60 miles back, drove off and I go back to find them over many hours of searching for them. Someone ran over both the key fobs.

**Shaan Puri** (3:33)
So you actually found the destroyed key.

**Sam Parr** (3:35)
I found the destroyed parts and I had a locked bike. My nice bike was locked to the roof along with my Thule rack was locked in there. I find those keys, thankfully, otherwise I was going to have to call the welder to weld my bike off and pop this lock open. I find those keys, but my fobs, my $800, I think they're $800 or $1,000, they're expensive, completely smashed to bits. I call Mercedes, they tow my car.