#144 - Shaan's Giving Away A Company, A Mysterious, Anonymous New App and The Most Gimmicky Marketing Thing The Guys Have Done

**Shaan Puri** (0:19)
What do you want to talk about, Sam?

**Sam Parr** (0:21)
Did you see I lined up? You have like a little crush on Mr. Beast, I think, right?

**Shaan Puri** (0:27)
I do not have a little crush on Mr. Beast, but I think he's doing interesting stuff.

**Sam Parr** (0:32)
So his manager is coming, and I think we lined up. Did we line up one or two more people?

**Shaan Puri** (0:38)
Yeah, his manager is coming. Next podcast, the podcast that comes out Friday.

**Sam Parr** (0:41)
And then that Deep Senadil, you know, those guys there reached out to me. I will hope to set something up with them, but no more guests or we don't have a lot of guests planned.

**Shaan Puri** (0:52)
Our friend Suli is coming on in a couple of weeks.

**Sam Parr** (0:55)
Oh, is he? All right, that's cool.

**Shaan Puri** (0:57)
Sam, you seem out of it. Are you okay?

**Sam Parr** (1:00)
I'm tired. I just I'm tired. That's all.

**Shaan Puri** (1:02)
Do I need to crack open a Topo Chico for you?

**Sam Parr** (1:06)
No, I'm good. I'm good, man.
It snowed in Austin yesterday. I was freezing my ass off and I stayed inside and like slept and didn't exercise that much and it still wore me out.

**Shaan Puri** (1:17)
So I'll give you I'll do an idea that's based on the way you're feeling right now. So are you familiar with smelling salts?

**Sam Parr** (1:24)
Yeah. I mean, originally they're meant for like waking someone up after an injury.

**Shaan Puri** (1:28)
Yeah, like after a knockout.

**Sam Parr** (1:29)
Yeah, like Barstool Sports uses them as a joke where they like go and find someone whose eyes are closed and they put them under their nose to make them throw up.

**Shaan Puri** (1:38)
Yeah. So basically, I've been looking into smelling salts and I originally wasn't going to even talk about this idea on here because I gave it to a friend of mine to execute. So nobody copied this idea. But if you can help out or you got ideas, feel free to to chime in. But I like this idea. So smelling salts traditionally, I only knew them because, OK, a boxer gets knocked out. You wave the smelling salts in front of their nose and they wake up. The other option is you or the other people that use them are like weightlifters. So before a body like any weightlifting competition, you'll see a lot of weightlifters, you know, crack a smelling salt open and basically just, you know, use it to get kind of amped up before they do their lift.
And it's a stimulant. And so same thing with football players. There's a whole bunch of videos of Peyton Manning and a bunch of NFL players before games using smelling salts to sort of get amped up and get ready to go. So that's interesting. And I'm somebody who I never drink coffee.
I don't drink any coffee. I don't drink any soda. So I basically never do like caffeine as stimulants. But I'm really into this idea of being able to quickly snap into like, I don't know, like a peak state of mind.
I treat my workday like an athlete treats their pregame routine. I don't just get up and start working. In the same way, an athlete doesn't just kind of roll out of bed and go play a game. They have a warm up and they have a routine they do beforehand to get themselves ready to go.

**Sam Parr** (3:04)
Do you take smelling salts?

**Shaan Puri** (3:06)
I don't. And I don't because smelling salts are not that good for you. Smelling salts have ammonia. It's not terrible for you, but over a long term basis, it's known to irritate the lining of the nose and the skin, the interior of your nasal passageway, and it's not great for you. But it's effective. And so it's more effective than most than like coffee or, you know, like drinking a shitty energy drink.
And so I thought, OK, what if I can create a smelling salt that's not bad for you? So a smelling salt that doesn't have the same harsh chemical, but still has the same stimulating effect.
And idea would be to sell this to two groups of people potentially. One is like the pre-workout crowd. So pre-workout is a big supplement category. So like no explode was one. But there's a whole bunch of these pre-workout powders you take. Basically just something to get you amped up before you work out. And it's not a protein powder. It's a pre-workout powder.