**SPEAKER_1** (0:00)
All right, everyone, we have a quick ad for HubSpot. Sales super teams aren't built overnight. They require unicorn-level talent, endless training, huge budgets, and lots of luck.
Or you could just use Sales Hub from HubSpot. It's an all-in-one platform built with all the tools for your success.
Smarter prospecting, check. Faster revenue, yup. Scales with your team, sure does. But in Sam's speak, I'm gonna put it way simpler. Just go to hubspot.com/sales, and it will make selling easier, faster, and more efficient. hubspot.com/sales.
**Shaan Puri** (0:32)
Hey guys, Shawn here. Gonna try something different for this episode. This is gonna be 10 of my favorite frameworks. As you guys know, I am the framework Don, the framework King, the Prince of Frameworks, and really just a nerd about frameworks. And so over the years, I've tried to take all the lessons I learned building businesses and turn them into little nuggets that I can remember, little principles, philosophies or frameworks, whatever you wanna call it. And so I put 10 together and I recorded myself reading it.
Actually, this started as a PDF that I made with custom illustrations and all kinds of crazy stuff for my email list. If you're not on it, I'll put the link in the description. It's just shaanpuri.com. And so I had this email list where I always share kind of my under the hood stuff that's going on in my business and frameworks that I'm using, tactics that I'm using, and people love this PDF. And they asked, could you do an audio version of this for the podcast? And so that's what I did. So that's what this is. So I hope you guys enjoy it. These are 10 of my favorite frameworks. If you hear something that doesn't make sense, it's because I'm talking to people who are on my email list. Maybe there's some context you're missing out, but don't worry about that. The frameworks can apply to anything. So hope you guys enjoy 10 of my favorite frameworks.
This is the 25 day recap of the All Access Pass, aka the 12 biggest takeaways that I hope you remember from all this content. You know, in the last 30 days, I've sent about 25 emails out. That's a lot of content. And even though the open rate is pretty high, it's like 86.4%, there's no way someone could read and remember all of that stuff. It's just hard to retain that much information. Now, not every email was great, but there were some nuggets of gold in there. So Ben and I sat down and tried to distill the 12 biggest takeaways from the All Access Pass so far. This is like when Lucky Charms released the Marshmallows Only version of the serial. It's just the best stuff. There's four techniques, four frameworks, and the four best philosophies. That's 12 total. I hope you enjoy.
Your to-do list is killing you. I used lists for years and I love writing the list, but as soon as I put the pen down, anxiety would start. And the longer my list went, it would just start collecting dust. It would just serve as a guilt trip for all the stuff that I didn't do yet. So even though lists feel good in the moment, they're not the best way to be productive.
One of the problems with lists is that they bury the headline. In your day, there's probably one or two things that are way more important than everything else. If you just did those things alone, your day would be a success. It's that old 80-20 rule.
I call that my one big thing, or OBT for short.
Instead of making a list, I ask myself, what's the one highest impact thing I could do today? Take note, my friend, I said impact, not difficulty. Don't confuse the two. And sometimes the high-impact thing is just a 15-minute phone call, or it's that one conversation I've really been avoiding with my key person. That's it. And if I do my OBT, the rest of the day, anything else I do is just gravy on top. I have zero guilt once I've done my OBT. It's a simple daily productivity technique that has made me way more productive and way less stressed. And by the way, those two things go together.
And I know what you're saying. You're gonna say, but what about all those things that I need to do? Okay, well, even with an OBT, you sometimes have to write stuff down so you don't lose track of it. But not on a list. Instead, use what I call the power box. I think other people have different names for this, but I invented it for myself, and so I named it for myself.
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